visual designer
I craft design solutions that support collaboration, reinforce branding, and deliver engaging user experiences.
process
With expertise in human-centered design and a proven creative process, I deliver products and services that truly matter.
Discover
Roadmap, user Research, user journeys, site maps, storyboards, design thinking
Design
ui ux, design systems, visual systems, iconography, interaction design
Define
brand stRAtegy, brand identity, Branded interactions, brand management
Develop
design systems for developers, toolkits, component libraries, production pipeline
research & Discovery
I lead projects through a structured and collaborative discovery process that aligns business goals, user needs, and technical opportunities. Through stakeholder interviews, user research, and competitive analysis, I uncover key insights that guide the design direction. This process includes conducting brand and usability audits to pinpoint challenges and opportunities, ensuring the strategy addresses critical gaps while maintaining coherence and consistency.
Collaborating closely with development teams, I craft and refine visual strategies, test concepts for feasibility, and incorporate feedback to create solutions that are both innovative and practical. By gaining a deep understanding of user behaviors and expectations, I establish a strategic roadmap that prioritizes tasks, defines goals, and outlines actionable steps. This ensures alignment across teams and drives impactful, user-centered outcomes.
experience mapping
I specialize in designing seamless, user-centered experiences by applying core UX principles across diverse design ecosystems. Collaborating with product and engineering teams, I lead initiatives like UX audits and experience mapping to analyze how products function, identify design gaps, and uncover opportunities for improvement. My process focuses on understanding user needs and behaviors, addressing usability challenges, and simplifying complex workflows into intuitive solutions. Experience mapping helps align stakeholders, clarify project goals, and establish a strong foundation for information architecture and cohesive user experiences. I communicate design ideas and strategies through wireframes, flow diagrams, storyboards, and high-fidelity prototypes, ensuring practical, innovative, and impactful results.
design systems
I work closely with product and engineering teams to develop and maintain scalable, reusable Design Systems that support diverse experiences across the product ecosystem. Emphasizing design consistency and alignment with organizational principles, I create and manage comprehensive cross-platform component libraries and detailed design specifications. These resources enable multidisciplinary teams to scale efficiently while remaining aligned with strategic objectives.
By adopting a systematic, user-centered approach, I streamline development, foster collaboration, and ensure the product evolves seamlessly over time. This foundation allows for smooth updates and adaptability as the product grows, ensuring it remains cohesive and future-ready.
brand identity & Interactions
I specialize in visual identity and interaction design, creating identities that capture a brand's essence and connect with audiences on a deeper level. My approach includes developing distinctive visual systems, defining content structure, and designing seamless, interactive experiences that elevate user engagement. I offer comprehensive visual identity solutions, from logo creation to style guides, user experience principles, and detailed interaction design documentation.
I also lead rebranding initiatives, ensuring identities are refreshed to align with current trends and audience expectations while preserving core values. By strategically blending visual identity and interaction design, I craft impactful, memorable brand experiences that foster long-term loyalty and enhance brand presence.
case studies
Ads Platform
Frameplay
platform serviCes
The Frameplay Platform provides a robust suite of connected tools, unifying data and streamlining workflows across User Management, Ads Management, Permissions, and Reporting. Designed for adaptability, it ensures seamless access to real-time information and improves team coordination. With advanced features like data analytics, in-game ads customization, and interactive dashboards, the platform empowers users to optimize performance and make smarter decisions.
concept & solution
Working closely with product management and engineering, I transformed objectives into unique platform experiences that brought data to life. As the sole designer, I led the creation of our first in-house design system, fostering collaboration throughout the process. My contributions ranged from crafting wireframes and mockups to developing conceptual presentations and detailed technical documentation that guided seamless implementation.
Platform Log-in screen
Super Admin Settings
Design Ecosystem
Visa
design system
Our team was tasked with creating a comprehensive Design Ecosystem for Visa's digital products, reimagining mobile payment and wallet experiences with a focus on motion and visual cues to guide users through the payment process. We developed a Design System that included multi-tiered UI Kits, with shared elements embedded across all assets. By applying reusable components and atomic design principles, we built a scalable system adaptable to projects of any size. This approach allowed for seamless rebranding and experimentation, particularly for large-scale platforms with diverse assets and brands.
concept & solution
In collaboration with the UX team, I played a key role in designing a new visual language from scratch as part of Visa's transition from traditional systems to digital platforms and services. My focus was on developing a comprehensive design system that addressed various aspects of Visa’s services, from payments and checkout to personal profiles and account management, supporting the overall digital experience across mobile and web. I created a full suite of digital and print assets to streamline the consistent production of marketing materials. This included a detailed UI toolkit, iconography, imagery, style guides, and layout templates, all aligned with the new system to ensure a cohesive, unified user experience across all digital touchpoints.
Visual System
Capital One
visual system
The objective was to enhance Capital One’s user experience by crafting a clean and distinctive visual identity that aligns with the company’s strategic goals and differentiates it from competitors. We developed a modern aesthetic designed to provide a seamless and engaging experience across Capital One’s diverse range of products and services. Each visual element was carefully crafted to ensure a high level of consistency and coherence, creating a unified look and contributing to a more intuitive and enjoyable user experience.
Concept & solution
I specialize in user interface design, focusing on creating UI toolkits and Design System templates to shape user experience vision and improve collaboration within multifunctional teams. While working with Capital One's UX team, I designed a comprehensive UI toolkit featuring visual elements such as buttons, forms, icons, and typography. This toolkit facilitated collaboration across multiple product teams, enabling the creation of unified solutions throughout the Capital One web ecosystem.
Game Development
Funzio
crime city RPG
Launched in 2012, Crime City redefined the role-playing game genre on Facebook and the original iPhone. With its immersive storyline, dynamic missions, and the thrill of building a criminal empire, it quickly captured the attention of mobile and social gamers. The game combined stunning visuals with a sleek, modern UI to deliver an experience that was both engaging and visually captivating. This powerful blend of design and strategy attracted a dedicated player base, propelling the game's success and leading to the developer studio's acquisition by Japanese gaming giant Gree for $210 million.
Concept & solution
As the Art Director and Lead UI Designer for Crime City, I crafted the game's visual and interface identity from its inception. Collaborating closely with the company founders, I transformed their vision into a cohesive aesthetic and a responsive UI that aligns seamlessly with the game mechanics. My work involved developing mockups, pitches, and designs for in-game user interfaces, layouts, and iconography. By focusing on clarity, accessibility, and visual appeal, I delivered an immersive experience that enables players to navigate effortlessly while maintaining a striking and functional design.
