Design to Connect Brands, People, and Technology
I’m a Visual Designer working on identity and interface systems, crafting user-centered experiences and interactions that shape brand positioning and support product goals.
My Design Process
With a collaborative approach, I lead visual direction, define design strategy, and establish foundational workflows that equip teams with the tools and principles to guide every pixel, pattern, and design decision—helping navigate the complex challenges of product development with confidence and focus.
01
Research & Insights
Research and insights form the foundation for aligning user needs, business priorities, and technical capabilities. I collaborate with stakeholders, audit content, and analyze workflows to uncover opportunities and make sense of complex systems or fragmented information—translating them into simplified models that clarify product structure, priorities, and user value. By defining personas, mapping use cases, and setting success metrics, I shape design narratives that align with strategic goals and technical feasibility. All findings are documented in a comprehensive project roadmap that balances strategy with design execution, ensuring projects are guided with clarity, intent, and cohesion from ideation to delivery.
02
Concept
The Concept phase is where the visual language begins to take shape—bringing together iconography, typography, color, space, and texture to create designs that are both beautiful and accessible. Building on research, I develop high-quality, user-centered visuals that inspire and engage across platforms. This phase focuses on crafting cohesive style guides and visual systems that enable consistent execution while balancing creativity with practical constraints. Collaboration with stakeholders and design teams ensures alignment on the vision, refining and elevating the visual direction so the final product delights users and supports intuitive navigation.
03
Visual System
The Visual System phase translates creative direction into a scalable design language that brings clarity and cohesion to complex product ecosystems. I define core visual foundations—typography, color, layout, motion, iconography, and illustration—shaping a unified system that ensures consistency across platforms and use cases. Collaborating closely with product, engineering, and cross-functional teams, I align design intent with technical implementation to support flexibility and long-term scalability. These elements are documented through style guides and implementation specs for product, brand, and specific use cases—enabling efficient adoption, clear communication, and continuous evolution. This empowers teams to stay aligned, improve workflow, and extend design patterns with confidence.
04
Interaction Design
The Interaction Design phase builds on the visual system to create responsive, functional, and user-centered interfaces across all screens and states. I define interaction models, user flows, navigation patterns, and micro-interactions that guide behavior and support usability. Applying established UI patterns, visual principles, responsive layouts, and system standards, I design adaptable interfaces that perform consistently across platforms. Attention to motion, transitions, and interactive details ensures clarity, accessibility, and alignment with brand values. These efforts are supported by scalable UI kits, reusable components, and design tokens—enabling consistency, smoother workflows, and efficient system expansion.
05
Design & Development
The Design & Development phase bridges design and engineering to support efficient, high-quality product delivery. By building and maintaining robust design systems and component libraries, I help developers implement features quickly while preserving visual and functional consistency. Well-structured hand-offs reduce friction and accelerate cross-functional collaboration. I support scaling design systems across multiple products to drive alignment and operational efficiency. Throughout development, I actively participate in QA to ensure design fidelity and quality, while also identifying the right tools and workflows tailored to team and product needs—ensuring smooth integration and long-term scalability.
Creating the Digital Experience
Case Studies
A selection of case studies spanning fintech, gaming, and enterprise systems. Each project highlights a tailored approach to product design, brand identity, and user experience—from defining visual language to refining interaction patterns and building design systems.
Frameplay
B2B Platform
Establishing design foundation for an immersive advertising platform.
Frameplay’s B2B platform enables seamless, non-intrusive in-game advertising by integrating branded content directly into gameplay environments, ensuring performance and player immersion remain uncompromised. The project focused on developing robust design frameworks and prototyping tools to support rapid iteration and smooth integration with engineering workflows. A unified design system was created, establishing reusable components and implementation guidelines within shared libraries to promote consistency, scalability, and efficient cross-team collaboration.
Visa
Design Ecosystem
Developing a design ecosystem for mobile payments experiences.
Visa’s digital product team aimed to redefine mobile payment and wallet experiences by developing a scalable design ecosystem that aligns product, engineering, and marketing teams. The focus was on building multi-tiered UI kits and reusable design assets to streamline implementation and support consistent rebranding initiatives. By establishing cross-platform standards and a clear visual hierarchy, the project delivered cohesive and seamless user experiences across a diverse product portfolio.
Capital One
Visual System
Creating a flexible and cohesive visual system for Capital One.
Capital One’s “One Brand—Many Experiences” vision demanded a scalable design system that could adapt across diverse product teams while preserving a cohesive brand identity. The project centered on refining motion and micro-interactions, developing comprehensive iconography and UI assets, and shaping interfaces focused on clarity, warmth, and accessibility. These contributions strengthened user engagement and supported the brand’s long-term differentiation in a competitive landscape.
Funzio / Gree
Game Development
RPG Front-End – Concept to Launch.
Crime City redefined mobile RPGs with rich storytelling, layered gameplay, and social features, leading to a $210M acquisition by Gree. The project focused on establishing a strong visual identity and creative direction, designing interaction flows, and developing comprehensive visual systems. From concept through launch, prototypes, asset libraries, and UI elements were created to deliver a cohesive, engaging player experience across devices.