Visual Designer
Creating visual systems to shape brand identity, refine interactions, and enable intuitive digital experiences.
Interactive Brands
Design & Development
Below is a brief overview of my design process—built on flexible, strategic frameworks that adapt to evolving technologies and user needs. It combines systematic thinking with creative exploration to define visual direction, shape brand identity, and support business goals. This balance of structure and imagination enables teams to deliver intuitive, cohesive digital experiences that resonate—from first concept to final execution.
Phase 1
Research & Insights
Research, Content & Service Audit, Brand Architecture, Brand Strategy, Goals, Product Roadmap.
The Research & Insights phase establishes a foundation for meaningful design by aligning user needs with business and technical objectives. Through comprehensive research, service and content audits, and brand architecture analysis, I uncover insights that inform the project's direction. Working closely with cross-functional teams, I define user personas, map use case scenarios, and identify core goals. These findings are synthesized into strategic roadmaps that guide design decisions and help prioritize opportunities. Insights are clearly communicated through compelling decks and documentation to ensure alignment throughout the entire process.
Phase 2
Define & Ideate
Sitemaps & Content Maps, User Task Flows, User Journeys, Visual Concept, Behavioral Archetypes, Creative Brief.
The Define & Ideate phase builds on research insights to establish a clear design strategy and creative direction. It’s where structure, storytelling, and visual thinking come together to shape how people interact with the product and brand. I focus on developing visual concepts that express the brand’s personality, organizing information to support usability, tell a cohesive visual story, and enable intuitive navigation. Collaborating with cross-functional teams, I map user journeys, define behavioral archetypes, and outline key interaction patterns. These insights are translated into design principles and system foundations that inform decision-making and set the tone for a cohesive brand experience.
Phase 3
Experience Design
Content & Functional Modules, UX Audit, UI Toolkits & Design System Templates, Documentation, Sitemaps.
The Interface Design phase bridges visual systems and interaction logic to deliver cohesive, user-centered experiences. Grounded in platform standards across iOS, Android, and web, I refine design systems and build consistent interfaces that align with both user expectations and business objectives. Working closely with product and engineering teams, I conduct UX audits, develop modular UI frameworks, and map out interaction flows to ensure clarity and functionality. This process reveals opportunities for improvement, addresses usability gaps, and supports the development of intuitive, scalable solutions that bring the full experience to life.
Phase 4
Brand Identity
Core Creative Concept, Brand Identity, Color, Iconography, Style Guides, Visual & Interaction Systems.
The Brand Identity phase defines how a brand is expressed across digital experiences through consistent, system-based design. Working at the intersection of visual design, storytelling, and user experience, I develop interactive guidelines and brand elements that bring identity to life within product environments. Through the integration of illustrations, patterns, imagery, color, typography, and layout systems, I create visual foundations that inform UI frameworks and shape the overall design direction. These assets not only establish a recognizable tone and style, but also serve as key reference points for teams, ensuring alignment and consistency from concept through implementation.
Phase 5
Development
Design System for Development, UX Frameworks, Enteractions Guidelines, Components & Patterns, UI Toolkits.
The Development phase ensures that design intent is carried through to implementation with precision and flexibility. By working closely with engineering teams, I support the translation of visual systems into scalable code through component libraries, UI toolkits, and adaptable frameworks. This collaborative process reduces technical debt, accelerates feature delivery, and maintains consistency across platforms. From developing Figma source files for customization to creating modular design assets for production, I provide the tools and structure needed to experiment, iterate, and build with clarity—bridging design and development through shared systems and workflows.
Case Studies
Fintech, Gaming, and Enterprise Systems
Below is a selection of case studies that reflect a cross-section of work in fintech, gaming, and enterprise software. Each project demonstrates a customized approach to product design, brand systems, and user experience—balancing strategic thinking with visual clarity. From establishing design languages to refining interaction patterns, these examples show how tailored solutions can shape cohesive, user-centered outcomes across diverse digital environments.
#1
Frameplay B2B Platform
Scalable, brand-safe content for brands to engage gamers through optimized in-game advertising.
Frameplay’s B2B platform delivers seamless, non-intrusive in-game advertising by integrating branded content directly into gaming environments, helping publishers drive revenue while preserving player experience and key performance metrics. To support this complex product, I established and designed the platform’s first comprehensive design system—a collection of reusable components, guidelines, and standards that ensure consistency, accessibility, and scalability.
#2
Visa's Design Ecosystem
Creating a banking experience that is simple, seamless, and connected.
Our team was responcible to build a comprehensive Design Ecosystem for Visa's digital products, redefin mobile payment and wallet experiences with a focus on visual hierarchy and user-centered design. We developed a scalable Design System with multi-tiered UI Kits, embedding reusable components and atomic design principles to ensure consistency and flexibility. This approach streamlined rebranding and adaptation across large-scale platforms with diverse assets and brands.
#3
Capital One Visual System
Brand Identity and User Engagement.
Our UX team tackled design system challenges across Capital One’s products and workflows. As the UI Visual Designer, I collaborated with UX designers, product managers, and engineers to improve the design system while ensuring alignment with Capital One’s brand guidelines. I managed the full design process—from identifying issues to validating prototypes. My focus was on refining micro-interactions, analyzing performance for future improvements, and creating visual assets like iconography and illustrations to reinforce brand consistency and enhance user engagement.
#4
Mobile RPG Development
Digital product development from concept to launch.
Released in 2012, Crime City redefined the RPG genre on Facebook and iPhone with its immersive storyline, dynamic missions, avatar customization, and in-game empire builder. Its sleek UI and high-quality visuals created an engaging experience that resonated with mobile and social gamers. By combining strategic gameplay with a polished design, the game achieved widespread success, ultimately leading to the developer’s $210 million acquisition by Gree.