Frameplay LLC
B2B Advertising Platform
About the Platform
Frameplay delivers intrinsic advertising within video games, connecting brands and agencies with game developers through in-game placements that integrate naturally into gameplay without interrupting the player’s experience. The B2B platform provides tools to manage users, organizations, advertising operations, and reporting, bringing the needs of advertisers and game developers into one environment.
Design System & Technical Foundationt
As Frameplay’s first UI/UX designer, I built the company’s first in-house design system. I created reusable component libraries and chose the tools for design and development. The product team sat in San Francisco and engineering in Australia, so shared standards kept both sides aligned across time zones. The system cut product inconsistencies and technical debt, and gave engineering a flexible component set to build new features on.
Log In Screen
Super Admin User Management
Platform Capabilities
I designed core tools for Super Admins, including user management, organization management, role-based permissions, and reporting. These workflows enabled administrators to manage users and organizations, control access according to assigned roles, and make sense of platform activity. Direct testing with Super Admins revealed that search was a major source of friction, so I redesigned the search and filtering experience with a clearer layout and simpler ways to locate information.
Super Admin Create New User
Super Admin Manage Organizations
Navigation and Data Visualization
The platform operated across three environments: a legacy system, a new build, and a sandbox for testing. Supporting ongoing development alongside live operations required clear navigation and a reliable way to organize complex data. Through usability testing and performance profiling, I refined data presentation, filtering, and category hierarchies to help users find information and navigate the platform more easily. The work also addressed front-end rendering and load times, supporting a more responsive experience as the product developed.
