Capital One
One Brand
Consistency, usability, and scalability with a unified visual language.
Creating, maintaining, and evolving design libraries
The first step in refreshing Capital One’s visual identity began with a thorough brand audit of the existing UI/UX system, laying the groundwork for a bold and cohesive design strategy. A renewed brand identity was crafted to connect with a broad and diverse audience while clearly communicating the essence of Capital One’s values and story.
Central to this transformation was the development of a robust design system and an expanded visual asset library tailored for application across a wide range of platforms. This included the creation of modular UI components, scalable iconography, and a refined suite of design tokens—spanning color, typography, spacing, and motion principles—that ensured consistency and accessibility throughout the product ecosystem.
Expanding component ecosystem within Capital One Consumer
I worked on resolving key design and user experience challenges to improve Capital One's UI UX system. My focus was on areas that were difficult to navigate or inaccessible to users. I simplified frustrating flows and confusing navigation to reduce drop-offs and abandonment, while optimizing components and patterns to minimize unnecessary work and maintenance. Visual consistency was also a priority, ensuring a cohesive style that reinforced brand trust. Additionally, I worked on refining user journeys to elevate the overall user experience.
