One Brand
Capital One
Crafting and conveying strategy and brand identity through storytelling
PROCESS
Services
Design System
UI UX Design
Brand Experience
brand experience
At Capital One, our UX team focused on shaping the consumer-facing experience and integrating design into the core of the business strategy across various product lines. As a Visual UI/UX Designer, I was responsible for crafting a cohesive graphical user interface and an engaging user experience, all aligned with the brand image. I collaborated with cross-functional teams, including product managers, engineers, and marketing, to influence strategic design decisions and deliver impactful digital experiences. These efforts elevated both app and web platforms, enhancing user satisfaction and reinforcing Capital One’s presence in the digital landscape.
brand image
Creating and implementing a unified design system marked a transformative phase for Capital One's product teams. My responsibilities included iterating and refining visual system components and patterns, presenting high-fidelity visuals to stakeholders, and ensuring alignment with the broader brand strategy. By blending systems thinking with my visual design expertise, I contributed to scaling every aspect of the design-making process—from patterns, iconography, and typography to UX mapping and illustrating user journeys—across Capital One’s diverse range of products and services.
visual system
As a Visual Designer in the UX team, I developed cohesive design frameworks to deliver customer-focused solutions. My work included creating user interface patterns, interaction models, and prototypes, along with designing advertising campaigns. By analyzing user journeys and addressing long-term needs in complex systems, I refined visual elements like iconography, ensuring consistent brand representation. This process resulted in comprehensive style guides that combined creativity with precision, enabling scalable and impactful design outcomes.
iconography
I specialized in designing icon systems that narrate the brand story and establish a unified visual language. These icons, standardized for reusability, strengthened brand recognition and ensured consistency across applications and platforms. By addressing user needs in intricate financial service ecosystems, I refined key symbolic elements and developed detailed style guides. This work reinforced brand visibility through thoughtful design, supporting a seamless user experience across all touchpoints.
