Capital One
One Brand
Consistency, usability, and scalability with a unified visual language.
Creating, maintaining, and evolving design libraries
The first step in refreshing Capital One’s visual identity involved a comprehensive brand audit of the UI/UX system, which set the foundation for an innovative and unique design strategy. A fresh identity was created to resonate with a diverse audience while effectively telling the brand’s story. Capital One’s brand portal and design system provided invaluable insights that shaped the revamped logo, iconography, brand colors, and photographic style. Breaking beyond traditional boundaries, the new design invited a diverse clientele to experience a seamless and rewarding banking experience, building a stronger connection with Capital One, and differentiating the Capital One brand experience.
Expanding component ecosystem within Capital One Consumer
I worked on resolving key design and user experience challenges to improve Capital One's UI UX system. My focus was on areas that were difficult to navigate or inaccessible to users. I simplified frustrating flows and confusing navigation to reduce drop-offs and abandonment, while optimizing components and patterns to minimize unnecessary work and maintenance. Visual consistency was also a priority, ensuring a cohesive style that reinforced brand trust. Additionally, I worked on refining user journeys to elevate the overall user experience.
