Funzio
Crime City
A role-playing game (RPG) for web and mobile platforms.
Overview
As employee #7 at Funzio, I worked directly alongside the four founders—none of whom had prior game development experience—to build Crime City from scratch. The game helped define early mobile social gaming by blending mission-based progression with stylized visuals and social interaction on iOS and Facebook. I led the design of core mechanics including shop/builder, avatar creator, player profiles, and collections, driving player engagement through new customization tools. My development of scalable UI/UX templates and detailed design systems enabled efficient production, rapid reskinning, and consistent UX across titles like Modern War and Kingdom Age. This approach contributed to the franchise’s acquisition for $210 million in 2012.
Iconography & Style
I created a comprehensive 2.5D asset library and iconography system optimized for early mobile and web platforms. Crime City’s slick vector graphics and strategic gameplay earned praise as “a unique blend of SimCity and Grand Theft Auto.”
Core Mechanics & Modular UI
I designed player experience templates—covering shop systems, character customization, and more—that balanced engaging gameplay with the technical constraints of early 2.5D games on first-gen iPhones and Facebook. These UI/UX frameworks supported core mechanics while enabling scalable production, consistent interaction patterns, and reuse across multiple titles.
Map & Locations Icons
Map & Loations Icons