Crime City
Funzio
Dive into an adventure where every choice shapes your journey to victory
PROCESS
Services
UI UX Design
Art Direction
Development
RPG crime city
We published Crime City in 2012 to pioneer the role-playing game genre on Facebook and the original iPhone. The game's immersive storyline, diverse missions, and the ability to form alliances or rivalries with other players have established Crime City as a standout title in the mobile and Facebook gaming space. The game's success was so significant that its developer studio was sold to the Japanese game company Gree for $210 million shortly after its launch.
Art & design
As the Art and Design Lead for Crime City RPG, I spearheaded the project from its inception, shaping the player experience and game identity through every stage. My responsibilities involved conceptualizing and documenting ideas, crafting visual concepts, and refining user interactions. I designed UI templates, created visual asset libraries, and developed prototypes, ensuring a cohesive, engaging, and well-rounded user experience throughout the project's development.
Boss Icons
Store and Avatar Creator
Map & Locations Icons
Map & Loations Icons
UI UX Design
The user interface (UI) I designed was both simple and functional, enabling players to navigate menus, missions, and activities with ease. The visual style was a blend of a dark, noir-inspired color scheme, and bright accents, resulting in an appealing aesthetic. Every UI element was meticulously developed for streamlined access to player stats, inventory, and social interactions, thereby enriching the gaming experience for Facebook users and early iPhone 1 users alike. My design approach prioritized functionality and visual appeal, ensuring the best gaming experience for players across various platforms.
iconography
As the Art and Design Lead for Crime City, I was responsible for developing creative concepts and style guides while providing thought leadership in setting and refining the direction, goals, and processes for both short-term and long-term creative vision. I invested significant effort in crafting and documenting comprehensive visual guidelines, with a focus on iconography and illustration packages. I developed a modern and vibrant visual style, which was integral to delivering a seamless and engaging gaming experience.
Boost Icons
In-Game Iconography
