Funzio / Gree
Crime City RPG
Every choice shapes your victory in a dynamic adventure
Crime City: A Role-Playing Game from concept to launch.
Crime City set out to define the role-playing genre across early mobile and social platforms—specifically Facebook and the original iPhone—by blending immersive storytelling, mission-driven gameplay, and strong social mechanics. Its bold vision captured early mobile gamers and quickly gained traction in the rapidly expanding market, ultimately contributing to the game studio’s acquisition by GREE for $210 million.
As Art and Design Lead, I directed the creative development of the game from concept to release. I built its visual identity through moodboards, character development, and core style foundations—crafting a gritty, noir-inspired world that extended across iconography, screen layouts, and custom illustrations. This stylized visual system provided cohesion and scalability, helping to define the player experience while supporting future content expansion. My creative direction helped shape Crime City’s distinct style and was instrumental in driving long-term user engagement and commercial success.
Boss Icons
Store and Avatar Creator
Map & Locations Icons
Map & Loations Icons
Designing the GUI (Graphical User Interface).
The game’s interface was crafted to merge functionality with visual storytelling—offering a clear, engaging layer between player and world. I developed a robust set of visual standards that included iconography, HUD elements, and in-game illustrations, all grounded in a consistent design language to support the evolution of the game.
A dark, atmospheric palette paired with vivid accents helped focus user attention while reinforcing the game's immersive tone. Each UI component—from player stats and inventory views to mission maps and social interaction tools—was designed with clarity, responsiveness, and adaptability in mind. Everything was optimized to meet the technological standards of the time and function seamlessly across web platforms and the first generation of iOS devices. This systemized approach ensured intuitive navigation, enriched the overall user experience, and reinforced the game’s distinctive identity throughout its lifecycle.
Boost Icons
In-Game Iconography
