Funzio / Gree
Crime City RPG
Enter a world where every choice shapes your path to victory, and every action takes you through a dynamic, unfolding adventure.
Crime City: A Role-Playing Game from Concept to Launch.
Launched in 2012, Crime City set out to pioneer the role-playing game genre on both Facebook and the original iPhone. With an immersive narrative, diverse missions, and a strong social component that allowed players to form alliances or rivalries, the game quickly became a standout in the mobile and social gaming space. Its success led to the acquisition of the developer studio by Japanese game company Gree for $210 million shortly after launch.
As the Art Director and UI Designer, I played a central role in shaping the game's identity and player experience. I led the creative direction, established the visual language, and designed the user interface to support intuitive navigation and rich interactions. My work included conceptualizing and documenting core ideas, crafting visual systems, building asset libraries, and developing prototypes—ensuring a cohesive, engaging, and polished experience from concept to launch.
Boss Icons
Store and Avatar Creator
Map & Locations Icons
Map & Loations Icons
UI UX Design
The user interface (UI) I designed was both simple and functional, enabling players to navigate menus, missions, and activities with ease. The visual style was a blend of a dark, noir-inspired color scheme, and bright accents, resulting in an appealing aesthetic. Every UI element was meticulously developed for streamlined access to player stats, inventory, and social interactions, thereby enriching the gaming experience for Facebook users and early iPhone 1 users alike. My design approach prioritized functionality and visual appeal, ensuring the best gaming experience for players across various platforms.
iconography
As the Art and Design Lead for Crime City, I was responsible for developing creative concepts and style guides while providing thought leadership in setting and refining the direction, goals, and processes for both short-term and long-term creative vision. I invested significant effort in crafting and documenting comprehensive visual guidelines, with a focus on iconography and illustration packages. I developed a modern and vibrant visual style, which was integral to delivering a seamless and engaging gaming experience.
Boost Icons
In-Game Iconography
