Visa
Digital Solutions
Seamless banking, unified brand, effortless experience
Translating brand values into product experiences.
Visa’s digital platform was designed to reflect the brand’s core values—trust, innovation, and inclusivity—through every layer of the user experience. The objective was to build a unified identity system that reinforced brand presence across all digital touchpoints. By embedding brand principles into design language, tone, and interaction patterns, we created experiences that were not only intuitive and user-centered but also distinctly aligned with Visa’s positioning. This approach ensured that every engagement with the platform served as a consistent and meaningful extension of the brand.
Extending the brand through digital and physical touchpoints.
As part of Visa’s global rebranding effort, I contributed to reimagining the brand’s visual identity across products and campaigns. In addition to shaping creative concepts for digital applications, I led the design of branded materials for internal showcases and exclusive design events—ensuring consistency with the new identity system. These initiatives fostered alignment and collaboration while strengthening the brand’s visual and strategic direction. My work spanned digital and print—developing scalable systems of logos, color, type, and layout—and focused on applying product-thinking to define reusable patterns that elevated both user experience and business impact.
Banners for Visa Digital Solutions Event
