Visa
Digital Solutions
Seamless banking, unified brand, effortless experience
Designing brand systems that connect digital strategy and real-world presence.
The Visa Digital Solutions event portfolio was designed to unify digital strategy with real-world brand presence, creating a seamless connection between on-screen and in-person experiences. The visual system established a flexible framework adaptable to diverse event formats, from executive engagements to large-scale hosted gatherings. Every element—from event installations and print materials to digital communications and integrated interaction points—was crafted to reflect Visa’s core values of trust, innovation, and inclusivity. By aligning creative direction with strategic business goals, the system ensured a consistent, recognizable brand expression across all touchpoints, strengthening engagement and reinforcing the company’s position as a leader in digital payments.
Defining visual identity systems to support alignment across digital products and company events.
As part of Visa’s global rebranding, I contributed to initiatives spanning brand identity, employer communications, events, and digital products. I played a key role in developing and maintaining the Visa Digital Solutions Design System, building reusable visual assets, documentation, and guidelines to ensure consistency, accessibility, and quality across platforms. In parallel, I created a suite of visual materials—including iconography, presentation templates, color palettes, and digital frameworks—that supported executive keynotes, partner communications, and marketing initiatives. Guided by modernist principles and systems thinking, my design approach emphasized clarity, structure, and functionality, enabling scalable toolkits and modular assets that empowered teams to work efficiently while safeguarding brand cohesion across all channels.
Banners for Visa Digital Solutions Event
