Visa
Digital Solutions
Seamless banking, unified brand, effortless experience
Designing brand systems that connect digital strategy and real-world presence.
As a Visual UI Designer embedded within the UX team, I worked at the intersection of brand, product, and marketing—translating complex business objectives into clear and compelling visual systems. I led the visual direction for Visa’s Digital Solutions event portfolio, focusing on simple, effective design approaches that delivered real value to the brand while aligning with broader strategic goals across hosted events and executive engagements. From event installations and printed materials to digital communications and integrated touchpoints, I ensured that every element consistently reflected Visa’s core values of trust, innovation, and inclusivity.
Defining visual identity systems to support alignment across digital products and company events.
Alongside Visa’s global rebranding efforts, I focused on operationalizing the updated identity through design systems and key deliverables that supported both product storytelling and event communications. I created a wide range of visual assets—including custom iconography, presentation templates, color paletts, and digital content frameworks—designed to elevate Visa’s presence across high-stakes environments. These assets were used across executive keynotes, field marketing campaigns, and partner-facing communications, helping to distill complex business narratives into accessible, visually consistent materials. By developing scalable toolkits and modular assets, I enabled teams to work more efficiently while maintaining brand integrity across every channel.
Banners for Visa Digital Solutions Event
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