Visa
Digital Solutions
Redefining banking with seamless experiences that integrate the brand into every step of the customer journey.
Designing brand identities and user-focused brand experiences.
Visa’s digital platform embodies the brand’s core values—trust, innovation, and inclusivity. Our goal was to craft a cohesive narrative that seamlessly integrates the brand into every aspect of the user experience. We focused on making each interaction with Visa’s digital products intuitive and engaging, reinforcing trust and fostering lasting relationships. By aligning the brand with every touchpoint, we ensured a seamless, clear, and consistent experience across all platforms, transforming digital interactions into meaningful connections beyond transactions.
Core creative concept for digital apps and campaigns.
As part of Visa's rebranding initiative, I played a key role in refreshing the brand’s digital image and appearance across its entire product ecosystem. In addition to developing core creative concepts for digital apps and campaigns, I designed all materials for exclusive design events, ensuring they aligned with the updated visual identity. These events not only served as collaborative platforms for professionals to share knowledge and ideas but also reinforced Visa’s new brand direction. My work involved creating cohesive visual systems—logos, color palettes, and typography—that ensured clarity, consistency, and recognition across all touchpoints. I also applied product-thinking to lead key features and define platform-level patterns, supporting scalable, user-centered design that was grounded in a deep understanding of user behavior, storytelling, and business goals.
Banners for Visa Digital Solutions Event
