digital solutions
Reimagine banking as a simple, seamless, and connected experience that effectively links the brand with the customer journey.
PROCESS
Services
Visual Design, Brand Identity, Expo Design + Print
1_ brand Experinece
Guiding Principles
Visa's digital platform was developed with the fundamental values that define the Visa brand in mind. The main objective was to create a consistent and attractive narrative that would effectively link the brand with the user experience. Instead of just designing digital interactions, the goal was to create an environment of responsiveness, where efficiency was crucial, and simplicity was the guiding principle.
These principles were crafted to ensure that every interaction, message, and experience with Visa was tailored to the customer. The aim was to connect with them on a deeper level than just transactions, fostering a relationship based on trust and familiarity. This involved communicating naturally and engagingly, establishing a predictable, streamlined, and secure journey for users across all touchpoints.
Brand Understanding
During my time as a Visual Designer on Visa's Digital Solutions team, I was tasked with driving the company's visual language and design principles. My main responsibility was to create a user-friendly interface that was consistent with Visa's brand identity and translate marketing objectives into clear, compelling visual content that resonates with audiences and supports the company's brand and mission. Our team was dedicated to creating a mobile and web experience that was both user-friendly and secure for Visa Payments and Checkout. The ultimate goal was to establish a long-lasting relationship with our customers by offering them a flawless and enjoyable online experience with Visa.
2_ brand engagement
Storytelling
During my time as a Visual Designer in Visa's Digital Solutions team, I worked on various projects related to banking and payments in the fast-paced world of fintech. However, my design approach was not just about creating visuals; it was about telling stories. I strongly believe that incorporating narratives into designs can significantly enhance user experiences. To make financial journeys more relatable and engaging for users, I focused on creating a story around them. My work involved designing visuals for corporate events, marketing materials, and mockups for new products, all with the goal of storytelling.
My efforts were not just about making designs visually appealing; they were also aimed at making the digital Visa experience more meaningful and connected to users. My objective was to create a sense of narrative within the digital realm, which would foster deeper connections and resonance between Visa's offerings and users' lives. Ultimately, my work aimed to ensure that every interaction with Visa's digital landscape felt like an engaging and coherent story for its users.
3_ design strategy
Events & Collaboration
Our Digital Solutions team frequently arranges exclusive design events that bring together employees from various teams and Visa Inc. offices. These occasions are much more than just a simple get-together; they are an opportunity for our talented professionals to come together and share their knowledge, collaborate on projects, and build relationships.
The events are also a time to celebrate our achievements and milestones, reigniting the passion and dedication that drives our unwavering commitment to excellence. We use this time to learn from each other, exchange ideas, and remember the shared dedication that drives us to deliver our best work.
These gatherings are not only about fostering camaraderie but also serve as a platform to rejuvenate our enthusiasm for innovation and progress within Visa Inc. We believe that by coming together, we can spark new ideas and drive positive change that benefits our employees, our customers, and our industries.
Reimagining Brand
As part of my role, I was given the exciting responsibility of creating compelling event materials that would perfectly match Visa's contemporary brand and its innovative digital strategies. This involved designing various elements such as large posters, flyers, promotional items, and digital content tailored for social media and online platforms to attract attention.
I worked hard to give these materials a fresh, modern look that would align seamlessly with Visa's evolving brand identity. The objective was not only to create visually appealing designs but also to enhance the entire user experience and ensure that every interaction with Visa's brand felt more sophisticated and engaging.
By using a more modern and refined style, I aimed to position Visa as a standout player in the fast-paced and competitive fintech industry. It was not only about making things look good but also about strengthening and making Visa's brand image more memorable, standing tall among its peers in the digital world.
Banners for Visa Digital Solutions Event
