Digital Solutions
Visa
Redefining banking with seamless experiences that align the brand with every step of the customer journey
PROCESS
Services
Design Strategy
Brand Identity
UI UX Design
brand experience
Visa’s digital platform reflects the core values of the brand, focusing on trust, innovation, and inclusivity. Our team goal was to create a cohesive narrative that integrates the brand into every part of the user experience. We aimed to ensure that each interaction with Visa’s digital products feels intuitive and engaging, helping to build trust and foster lasting relationships with users. By aligning the brand with every touchpoint, our team worked to create connections that go beyond transactions, making Visa’s digital products easy to use, clear, and consistent across all platforms.
brand engagement
As a Visual Designer on Visa's Digital Solutions team, I focused on creating user-centered designs and engaging visuals for multiple platforms and products. This included developing style guides and interaction guidelines to ensure consistent, high-quality communications that prioritized user needs. By integrating clear narratives into the design, I worked to simplify complex financial services and connect with a diverse audience. Our team collaborated closely to deliver designs that aligned with business goals and improved user experiences across banking and payments.
design events
Our Digital Solutions team hosted exclusive design events, which were more than just social gatherings, these events provided opportunities for professionals to share knowledge, collaborate on projects, and build relationships. We celebrated achievements and milestones, reigniting the passion that drives our commitment to excellence. By learning from each other, we strengthened our shared dedication to delivering our best work.
reimagining brand
I was responsible for establishing a new standard for visual design across Visa's digital products and services. My work involved driving both visual and UI UX design, ensuring that every element of the Visa experience was cohesive, user-centric, and aligned with the brand’s evolving identity. This included designing intuitive interfaces, creating engaging visual elements, and refining user journeys to enhance the overall experience and impact of Visa's digital solutions.
Banners for Visa Digital Solutions Event
