Digital Solutions
Visa
Transform banking into a seamless experience that effectively links the brand with the customer journey
PROCESS
Services
Design Strategy
Brand Identity
UI UX Design
brand experience
Visa's digital platform embodies the core values of the Visa brand. Our goal was to craft a cohesive narrative that seamlessly integrates the brand with user experiences. We ensure every interaction with Visa digital products connects with the customer, building relationships beyond transactions, and nurturing trust through natural, engaging communication.
brand engagement
As a Visual UI Designer on Visa's Digital Solutions team, I contributed to fintech projects centered on banking and payments. I believe integrating storytelling into designs enhances users' experiences with financial services, making their journeys more relatable and enjoyable. My role focused on crafting visual elements that resonated with users, ensuring every interaction felt like a clear and engaging story.
design events
Our Digital Solutions team hosted exclusive design events, which were more than just social gatherings, these events provided opportunities for professionals to share knowledge, collaborate on projects, and build relationships.
We celebrated achievements and milestones, reigniting the passion that drives our commitment to excellence. By learning from each other, we strengthened our shared dedication to delivering our best work.
reimagining brand
I was responsible for establishing a new standard for visual design across Visa's digital products and services. My work involved driving both visual and UI UX design, ensuring that every element of the Visa experience was cohesive, user-centric, and aligned with the brand’s evolving identity. This included designing intuitive interfaces, creating engaging visual elements, and refining user journeys to enhance the overall experience and impact of Visa's digital solutions.
Banners for Visa Digital Solutions Event
