HELLO, I'M SVETA
I offer design services that set a high standard for digital product development and create standout visual identities to tell brand stories and connect with customers to continually improve their experiences.
approach
My integrated approach includes design, development, and strategy, ensuring consistency, efficiency, and cohesive product experience.
Design & Strategy
PROJECT VISION
As we begin this creative journey, it's essential that I fully understand a project vision and ensure that we're on the same page regarding the desired outcome. I will delve into your product's purpose, examining all the details and potential impact, understand the nuance of your customer's needs, and deliver something that works for them and elevates your brand.
experience Mapping
User Experience Mapping is a valuable technique to gain insights into a product, understand your customer's experience, test solutions, and identify areas that require improvement. With a focus on the actions users perform most frequently, and how different parts of the product work together, we ensure that the final product meets users' needs and is enjoyable to use.
design systems
Building a design system for the product and team helps scale up more easily, iterate toward product objectives, align on strategy, and extend design patterns and interactive experiences. Design systems serve as a guiding map for design and development by providing a set of golden rules, patterns, and ready-made building blocks that we consistently rely on.
brand identity
I help to create unique brand positioning, and standout visual identities, and design people-friendly digital experiences: it involves the purpose and style of color, shape, type, icons, space, and motion. Each element in the visual system incorporates these components, which play a vital role in expressing the brand's personality and embracing a user-centric approach.
components
Robust component libraries form the foundation of design systems, serving as essential resources for developers and designers alike. These libraries empower developers to introduce new functionalities while upholding rigorous design standards. By offering a comprehensive set of reusable components, they ensure consistency and efficiency throughout the development process.
ui toolkits
UI kits and design system templates are valuable resources for designers and developers to create polished and user-friendly interfaces while saving time and effort. I specialize in the creation of user interfaces (UIs) and UI kits to ensure consistency across projects and brands. A UI kit typically includes a collection of pre-designed UI elements such as buttons, forms, icons, and typography styles. These elements are often customizable and can be used as building blocks to create cohesive and visually appealing interfaces quickly.
PROJECTS
B2B Platform
Frameplay LLC
advertising Platform
Frameplay's B2B platform provides advertisers with a range of tools to connect effectively with their target audience using different ad formats like in-game ads, dynamic ads, and branded content. The platform includes advanced analytics, precise targeting, and customizable ad options. Advertisers can use these features to improve ad placements and enhance their campaign performance beyond traditional metrics.
design & development
I helped to build an in-house design system that was crucial for future projects and visualization of applications and business processes. This included research and work with engineering and product teams to create a series of logical actions that resulted in different outputs, defining the relationship of one element to another in a visual layout, and designing user flow.
Platform Log-in screen
Super Admin Settings
Design Ecosystem
Visa Inc
Visa Digital Solutions
Our main goal was to create a comprehensive Design Ecosystem for Visa's digital products. This included developing a foundational user experience that aligns with Visa's brand experience and improving brand recognition, trust, and engagement.
brand & experience
My task was to craft a positive user experience that distinguished Visa's brand, conveyed its narrative, and fostered emotional connections with customers, fostering niche market growth and long-term loyalty. I focused on enhanced brand recognition and consistency, developing color palettes, illustrations, and typography iconography to craft compelling narratives.
Visual System
Capital One Inc
One Brand
Our job was to improve Capital One's user experience by creating a clear and appealing design. We wanted our work to stand out from competitors by making it easy for everyone to understand. We focused on crafting a modern look that aligns with Capital One's brand values, aiming for a smooth and enjoyable experience for users interacting with their products and services.
ui toolkit
I dedicated myself to crafting and upholding the UI toolkit, ensuring users navigate smoothly, embodying Capital One's brand, and fostering user engagement. Every visual detail was carefully selected to maintain consistency across all digital interactions.
Game Development
Funzio LLC
Role Playing Game
Crime City Role Playing Game, launched in 2012 for both Facebook and the iPhone, has become a hit among older males due to its straightforward gameplay and social aspects. Players can team up, complete missions, and earn achievements, offering a sense of accomplishment that keeps them engaged for long periods. The game has been remarkably successful, with sales of $210 million shortly after its launch.
Art & design
As the Art and Design Lead for Crime City, I've overseen the creation of various art and UI design elements, establishing the game's identity from the ground up. Working closely with the company founders, I've swiftly brought their vision to life through rapid conceptualization and iteration, focusing on designing game graphics and turn-based combat mechanics that deliver an immersive gaming experience.
