Visual Designer
I design visual systems that bridge brand expression and interaction—transforming ideas into functional, character-rich experiences across digital products and services.
Digital Brand Experience
Design Process
An overview of my design approach—rooted in systems thinking and driven by creative precision. Evolving alongside technology and user behavior, my process shapes distinct brand identities, aligns with business goals, and delivers cohesive, intuitive digital experiences that leave a lasting impression.
1
Research & Insights
Research, Content & Service Audit, Brand Architecture, Brand Strategy, Product Roadmap, Documentation.
This phase lays the foundation by aligning user needs with business and technical objectives. Through audits, research, and brand analysis, I uncover insights that guide the project’s direction. Working closely with cross-functional teams, I define user personas, map use cases, and clarify goals—translating findings into strategic roadmaps, documentation, and clear presentations to ensure alignment.
2
Concept Development
Design Strategy & Creative Direction, Visual & Interaction Patterns, Brand Identity & Branded Interactions.
Here, I define the creative vision and design strategy. Building on insights, I craft a cohesive visual language and interaction model that reflects the brand’s identity. I develop narrative-driven concepts, map user journeys, and identify key patterns to shape branded interactions across platforms—turning strategy into actionable design principles.
3
Visual System
Moodboards & Style Guides, Design Tokens & Visual Asset Libraries, Iconography & Illustrations.
This phase establishes a unified visual system that expresses the brand’s character across digital experiences. I define key elements—typography, color, layout, motion, iconography, and illustration—to create a scalable system of assets. Style guides, moodboards, and design tokens ensure consistency, usability, and efficiency across teams and touchpoints.
4
Interface Design
Design Systems, UX Frameworks, Interaction Guidelines, Component Libraries, UX Pattern Libraries.
I bridge creative direction and technical execution by working with engineering teams to build modular, responsive interfaces. Through detailed UI design and interactive prototypes, I validate usability, behavior, and logic—ensuring high-quality, consistent experiences grounded in scalable design systems.
5
Collaboration & Handoff
Design Documentation, UI Toolkits, Implementation Guidance, System Specs, Cross-Functional Workflows.
I provide clear documentation, developer-ready assets, and annotated components to support seamless implementation. Close collaboration with product and engineering teams ensures alignment, reduces technical debt, and maintains quality through shared systems and tools.
6
Iteration & Refinement
Design Reviews, Usability Testing, User testing, Visual & Functional Adjustments, Documentation.
Through structured feedback loops and usability testing, I refine the design to improve usability, interaction flow, and visual clarity. Working alongside stakeholders and users, I implement improvements that keep the experience adaptable, relevant, and aligned with brand and business goals.
Work
Case Studies
A selection of case studies spanning fintech, gaming, and enterprise systems. Each project highlights a tailored approach to product design, brand systems, and user experience—from defining design languages to refining interaction patterns that drive usability and engagement.
Frameplay
B2B Platform
Designing for Scalable, Player-First In-Game Advertising.
Frameplay’s B2B platform enables integrated in-game advertising by embedding branded content directly into gameplay environments—allowing publishers to monetize without disrupting performance or immersion. In close collaboration with engineering, I developed tools and frameworks to support rapid experimentation and seamless implementation. This included leading the creation of the platform’s first cohesive design system—defining reusable components, scalable standards, and clear guidelines to ensure visual consistency, accessibility, and alignment across teams.
Visa
Design Ecosystem
Digital Banking—Where Experience Meets Engagement.
Our team was tasked with building a comprehensive design ecosystem for Visa’s digital products, redefining mobile payment and wallet experiences through a focus on visual hierarchy, user-centricity, and cross-platform consistency. We created a scalable process and toolset that enabled alignment across design, marketing, and engineering. My role centered on the development of multi-tiered UI kits and web application artifacts—streamlining rebranding efforts and ensuring visual coherence across large-scale platforms with diverse requirements.
Capital One
Visual System
One Brand - Many Experiences.
The Capital One brand champions “One Brand—Many Experiences,” presenting the bank as innovative, human-centered, and technologically forward. Our design challenges became opportunities to explore new ways to better serve users. I focused on crafting a flexible visual system—refining micro-interactions, building visual assets, and shaping people-friendly digital experiences. These efforts helped tell the brand’s story, deepen emotional connection with users, and support long-term loyalty in a competitive market.
Funzio / Gree
Product Creative
RPG Front-End – Concept to Launch.
Crime City redefined mobile RPGs with immersive storytelling, strategic empire-building, and integrated social gameplay—leading to its $210 million acquisition by Gree. As Art Director and UI Designer, I led the creative vision, developed the visual language, and designed intuitive interfaces that defined the game’s identity and experience. From concept to launch, I created visual systems, prototypes, and asset libraries that delivered a cohesive and engaging experience for players across platforms.