Design to Connect Brands, People, and Technology
I bring expertise in user interface and visual design to create intuitive, engaging solutions that turn complexity into clarity. Guided by a strategic approach bridging user experience and interaction design, each project is executed with precision, purpose, and a commitment to redefining standards of innovation.
Design Approach
I define foundational UX frameworks that connect brand strategy, design, and technology—enabling multidisciplinary teams to make confident, data-informed decisions. My approach prioritizes personalized content discovery, integrates human-centered AI, and shapes cohesive, vision-aligned product ecosystems.
01
Research & Insights
Research provides the foundation for aligning user needs, business goals, and technical capabilities. I collaborate with stakeholders, audit content, and analyze workflows to simplify complex systems. By defining personas, mapping use cases, and establishing success metrics, I craft structured design narratives that balance strategy with technical feasibility. These insights inform clear, cohesive roadmaps guiding projects from ideation to execution.
02
Concept
The Concept phase establishes the visual language—iconography, typography, color, spatial relationships—creating designs that are both beautiful and accessible. Building on research, I develop user-centered visuals that inspire engagement. This phase focuses on brand positioning, product style guides and visual systems that balance creativity with practical constraints, refined in collaboration with stakeholders and design teams to ensure intuitive navigation and delightful user experiences.
03
Visual System
The Visual System phase establishes a scalable design language that unifies complex product ecosystems. I define and document core visual elements—imagery, layout, iconography, typography, and illustration—through style guides and developer documentation that translate creative direction into practical implementation. Scalable components, design tokens, and structured libraries ensure consistency, efficient collaboration, and seamless product evolution.
04
Interaction Design
I create interaction models, user flows, navigation schemas, and micro-interactions that guide behavior and enhance usability. Leveraging UI patterns, adaptive layouts, responsive behaviors, and brand-consistent visuals, I design interfaces optimized across devices and platforms. Thoughtful motion, transitions, and interactive elements enhance clarity, accessibility, and engagement, while reusable components and design tokens ensure consistency and support scalable, sustainable system growth.
05
Development
The Development phase bridges design and engineering to ensure precise, high-quality product delivery. I maintain comprehensive design systems and reusable component libraries that support rapid implementation while preserving visual consistency and functional integrity. Clear documentation and prototyping with code or specialized tools communicate design concepts, align stakeholders, and ensure fidelity in implementation. Optimized workflows, tooling, and scalable systems support efficient collaboration, long-term maintainability, and seamless product evolution.
Creating the Digital Experience
Case Studies
A selection of case studies spanning fintech, gaming, and enterprise systems—each highlighting tailored approaches to product design, brand identity, and user experience, from defining visual language to refining interaction patterns and building design systems.
Frameplay
B2B Platform
Establishing design foundation for an immersive advertising platform.
Frameplay’s B2B platform integrates branded content directly into gameplay, enabling non-intrusive in-game advertising. The project focused on developing robust design frameworks and prototyping tools for rapid iteration and smooth engineering integration. A unified design system with reusable components and implementation guidelines promoted consistency, scalability, and efficient cross-team collaboration.
Visa
Design Ecosystem
Developing a design ecosystem for mobile payments experiences.
Visa’s digital product team aimed to redefine mobile payment and wallet experiences through a scalable design ecosystem that aligns product, engineering, and marketing teams. Multi-tiered UI kits and reusable assets streamlined implementation and supported consistent rebranding. Clear visual hierarchy and cross-platform standards delivered cohesive user experiences across diverse products.
Capital One
Visual System
Creating a flexible and cohesive visual system for Capital One.
Capital One’s “One Brand—Many Experiences” vision required a scalable design system adaptable across teams while maintaining cohesive brand identity. The project refined micro-interactions, developed comprehensive iconography and UI assets, and shaped interfaces that prioritize clarity, warmth, and accessibility, strengthening engagement and supporting long-term brand differentiation.
Funzio / Gree
Game Development
RPG Front-End – Concept to Launch.
Crime City redefined mobile RPGs with rich storytelling, layered gameplay, and social features, leading to a $210M acquisition by Gree. The project established a strong visual identity and creative direction, designed interaction flows, and developed comprehensive visual systems. Prototypes, asset libraries, and UI elements delivered a unified, engaging player experience across devices and platforms, providing a scalable framework for multiple titles and consistent asset hierarchy.