Visual Designer
I’m a Visual Designer specializing in brand identity, user interface, and interaction design. My work is grounded in strong conceptual thinking and perceptual clarity—bridging the space between art and design, story-driven content and user-centered systems. I create breakthrough design solutions that redefine how we experience and interact with digital products, services, and visual language.
Creating the Digital Experience
Design Process
Here’s a brief look at my design approach—how I build a visual language that is both foundational and expressive. This collaborative process helps define a product’s identity, strengthen brand recognition, improve usability, and support the creation of intuitive, user-centered experiences.
1
Research & Insights
Research, Content & Service Audit, Brand Architecture, Brand Strategy, Product Roadmap, Documentation.
This phase lays the strategic groundwork by aligning user needs with business goals and technical constraints. I conduct research, audits, and brand structure analysis to uncover insights that inform design decisions. Working with cross-functional teams, I define user personas, map use cases, and establish measurable objectives. These insights are translated into actionable roadmaps and clearly documented to ensure alignment across teams throughout the design process.
2
Concept Development
Design Strategy & Creative Direction, Visual & Interaction Patterns, Brand Identity & Branded Interactions.
This phase defines the creative vision and transforms strategy into meaningful, narrative-driven experiences. I shape a distinct visual and interaction language that captures the essence of the brand while supporting functionality. Through journey mapping and system thinking, I establish consistent design patterns that guide execution, strengthen team collaboration, and allow the product to evolve with clarity and intent.
3
Visual System
Moodboards & Style Guides, Design Tokens & Visual Asset Libraries, Iconography & Illustrations.
The visual system expresses the brand’s identity through a flexible, scalable framework. I define key building blocks—typography, color, layout, motion, iconography, and illustration—to form a cohesive foundation. These elements are structured into libraries, guides, and tokens that enable cross-team collaboration, ensure consistency, and support long-term design efficiency across tools and platforms.
4
Interface Design
Design Systems, UX Frameworks, Interaction Guidelines, Component Libraries, UX Pattern Libraries.
In this phase, the creative direction takes shape through responsive, human-centered interfaces. I develop scalable UI kits and design systems that embody the brand while ensuring usability and accessibility. I prototype, validate interaction flows, and refine behavior through feedback loops—partnering closely with engineering to ensure designs are fully implementable, flexible, and production-ready.
5
Collaboration & Handoff
Design Documentation, UI Toolkits, Implementation Guidance, System Specs, Cross-Functional Workflows.
This phase ensures design fidelity from concept to implementation. I deliver well-documented, developer-ready assets and modular systems that integrate seamlessly into engineering workflows. By maintaining strong collaboration with product and development teams, I help reduce technical debt, accelerate timelines, and support scalable design implementation across platforms and teams.
6
Iteration & Refinement
Design Reviews, Usability Testing, User testing, Visual & Functional Adjustments, Documentation.
Design is an evolving process—this phase focuses on ongoing refinement. Through feedback loops, testing, and stakeholder reviews, I make targeted adjustments that improve clarity, performance, and user satisfaction. Continuous iteration ensures that the product stays aligned with both user expectations and brand vision, delivering lasting value and relevance.
Work
Case Studies
A selection of case studies spanning fintech, gaming, and enterprise systems. Each project highlights a tailored approach to product design, brand identity, and user experience—from defining visual language to refining interaction patterns and building design systems.
Frameplay
B2B Platform
Designing for Scalable, Player-First In-Game Advertising.
Frameplay’s B2B platform enables non-intrusive in-game advertising by embedding branded content directly into gameplay environments—allowing publishers to generate revenue without compromising performance or immersion. I collaborated closely with engineering to develop design frameworks and prototyping tools that supported rapid iteration and seamless integration. Leading the creation of the platform’s first unified design system, I defined reusable components, scalable standards, and implementation guidelines that improved visual consistency, accessibility, and efficiency across product teams.
Visa
Design Ecosystem
Digital Banking—Where Experience Meets Engagement.
Visa’s digital product team set out to redefine mobile payment and wallet experiences through a unified design ecosystem. Our goal was to build scalable design infrastructure that could align product, engineering, and marketing teams. My work focused on developing multi-tiered UI kits and reusable design artifacts that streamlined implementation and supported consistent rebranding efforts. By establishing cross-platform standards and reinforcing a clear visual hierarchy, we ensured cohesive experiences across a broad product landscape.
Capital One
Visual System
One Brand - Many Experiences.
Capital One’s vision, “One Brand—Many Experiences,” called for a flexible design system that could serve diverse product teams while staying true to a singular brand identity. I contributed to this initiative by crafting a scalable visual system—refining motion and micro-interactions, producing iconography and UI assets, and shaping interfaces that prioritized clarity, warmth, and accessibility. These efforts helped strengthen emotional connection with users and supported the brand’s long-term differentiation in a competitive market.
Funzio / Gree
Game Development
RPG Front-End – Concept to Launch.
Crime City redefined mobile RPGs with immersive storytelling, layered gameplay, and integrated social mechanics—leading to its $210M acquisition by Gree. As Art Director and UI Designer, I shaped the game’s visual identity from the ground up. I developed the creative direction, interaction flow, and visual systems that defined the player experience. From concept to launch, I produced prototypes, asset libraries, and UI elements that delivered a cohesive, story-driven product across devices.