visual Designer
I specialize in brand identity and user interface design, crafting cohesive visual systems and impactful brand experiences that connect with broad audiences and drive innovation.
design process
Research & Insights
Research, Content & Service Audit, Brand Architecture, Brand Strategy, Goals, Product Roadmap.
The Research & Insights phase lays the groundwork for meaningful design by aligning user needs with business and technical goals. Through in-depth research, content and service audits, and brand architecture analysis, I uncover key insights that shape the direction of the project. Collaborating with cross-functional teams, I define user personas, map out use case scenarios, and identify core goals. These insights are synthesized into strategic roadmaps that guide design decisions and prioritize opportunities. Findings are clearly articulated through engaging decks and documentation to ensure alignment across all stages of the process.
Define & Ideate
Sitemaps & Content Maps, User Task Flows, User Journeys, Visual Concept, Behavioral Archetypes, Creative Brief.
The Define & Ideate phase translates research into a clear design strategy and creative direction. It’s where structure and storytelling come together to shape how people will interact with the product and brand. Through sitemaps, content maps, and user task flows, I organize information in ways that support user goals and intuitive navigation. User journeys and behavioral archetypes help visualize how different audiences engage, revealing opportunities for more meaningful interactions.
With focus on developing visual concepts that express the brand’s personality and set the tone for the overall brand experience. It’s not just about function—it’s about crafting a design direction that is purposeful, beautiful, and emotionally resonant. All of this comes together in a creative brief that aligns the team around a shared vision and guides the next phase of design.
Experience Design
Content & Functional Modules, UX Audit, UI Toolkit & Design System Templates, Documentation, Sitemaps.
A user interface is the system that brings visual design and interactions to life. I leverage deep knowledge of platform standards (iOS, Android, and more) to refine design systems and create end-to-end experiences that translate business value into meaningful interactions. In collaboration with product and engineering teams, I conduct UX audits, develop UI frameworks, create experience maps, assess functionality, identify gaps, and uncover opportunities for improvement.
Visual Identity
Core Creative Concept, Brand Identity, Color, Iconography, Style Guides, Visual & Interaction System.
I am a creative visual designer specializing in interactive brand identity. Working at the intersection of brand and user experience, I design interactive guidelines and brand touchpoints that merge UX principles, visual design, brand behavior, and storytelling. By integrating layout ideas, illustrations, patterns, imagery, colors, and typography into UI frameworks and visual style guides, I create discussion points that shape the design direction, set the tone and style for future work, and serve as a foundation for production.
Development
Design System for Development, UX Frameworks, Enteractions Guidelines, Components & Patterns, UI Toolkits.
Software development goes beyond just writing code. In design, supporting multiple frameworks is key to minimizing technical debt and enabling scalable product growth. By collaborating closely and iteratively with engineering teams, I help deliver new features efficiently while upholding high design standards—whether it's crafting UI components, blocks, toolkits, and templates, or developing complete Figma source files for experimentation, customization, and project-specific adjustments.
case studies
Frameplay
B2B Platform
Services
UI UX Design
Design Strategy
Design System
Development
Scalable, brand-safe content for brands to engage gamers through optimized in-game advertising.
Frameplay’s B2B platform provides an intrinsic in-game advertising solution that seamlessly integrates ads into gaming environments, creating brand awareness without interrupting the player experience. Built by gamers and industry experts, their premium ad tech maximizes revenue while keeping retention, KPIs, and player sentiment in focus. Fast access to key game performance metrics is available via a streamlined dashboard or API integration, with customizable ad-hoc reports for deeper insights.
Visa
Design Ecosystem
Services
UI UX Design
Brand Identity
Design Ecosystem
Creating a banking experience that is simple, seamless, and connected.
Our team was responcible to build a comprehensive Design Ecosystem for Visa's digital products, redefin mobile payment and wallet experiences with a focus on visual hierarchy and user-centered design. We developed a scalable Design System with multi-tiered UI Kits, embedding reusable components and atomic design principles to ensure consistency and flexibility. This approach streamlined rebranding and adaptation across large-scale platforms with diverse assets and brands.
Capital One
Visual Identity
Services
UI UX Design
Visual System
Iconography
Brand Identity and User Engagement.
Our UX team tackled design system challenges across Capital One’s products and workflows. As the UI Visual Designer, I collaborated with UX designers, product managers, and engineers to improve the design system while ensuring alignment with Capital One’s brand guidelines. I managed the full design process—from identifying issues to validating prototypes. My focus was on refining micro-interactions, analyzing performance for future improvements, and creating visual assets like iconography and illustrations to reinforce brand consistency and enhance user engagement.
Funzio
Development
Services
UI UX Design
Design Strategy
Creative Direction
Product Development
Developing Crime City RPG.
Released in 2012, Crime City redefined the RPG genre on Facebook and iPhone with its immersive storyline, dynamic missions, avatar customization, and in-game empire builder. Its sleek UI and high-quality visuals created an engaging experience that resonated with mobile and social gamers. By combining strategic gameplay with a polished design, the game achieved widespread success, ultimately leading to the developer’s $210 million acquisition by Gree.