visual designer
I craft design solutions that support collaboration, reinforce branding, and deliver engaging user experiences.
process
With expertise in human-centered design and a proven creative process, I deliver products and services that truly matter.
Discover
Roadmap, user Research, design process, user journeys, site maps, storyboards
Design
ui ux, design systems, visual systems, iconography, interaction design
Define
brand stRAtegy, brand identity, Branded iteraction design, brand management
Develop
design systems for developers, toolkits, component libraries, production pipeline
Roadmap
The project begins with the brief, which sets the foundation and direction for the entire process. This is followed by the discovery phase, where I focus on aligning business goals, customer insights, and technical possibilities. During this phase, I conduct stakeholder and user interviews, analyze the target audience and competitors, and perform brand and usability audits. Additionally, I work on developing visual strategies and collaborate with development teams to test and refine design concepts. These methods help us "see everything" and gain a deep understanding of the user and create a strategic roadmap that prioritizes key tasks and outlines clear next steps for the team.
experience mapping
I work with various teams to create seamless, user-focused experiences across our entire design ecosystem. By collaborating with product and engineering, I help lead initiatives like UX audits and experience mapping to better understand how our products work and identify areas for improvement. I focus on the needs and behaviors of users to spot design gaps and provide practical strategies. Experience mapping helps clarify the stakeholders' perspectives on the project, define the goals, and establish a solid structure, which ensures a strong focus on information architecture and the overall user experience.
design systems
I collaborate with product and engineering teams to create and maintain a scalable, reusable Design System that supports a wide range of experiences across the product ecosystem. My focus is on ensuring design consistency and alignment with the organization’s design principles. I develop and manage comprehensive cross-platform component libraries and detailed design specifications to help multidisciplinary teams scale efficiently while staying aligned with strategic goals. By applying a systematic, user-centered approach, I accelerate development, enhance collaboration, and ensure the product evolves smoothly over time, enabling seamless updates as it grows.
visual identity
I create and refine the brand’s visual identity, defining how content is structured and establishing the overall look and feel for each project. This includes designing key materials, templates, and documenting everything in detailed style guides, user experience principles, and interactive design guidelines. The goal is to make the brand stand out by telling its unique story and fostering emotional connections with the audience, which leads to long-term loyalty. The visual system ensures a consistent, memorable identity across all touchpoints and helps to convey the full spectrum of digital brand experiences, making sure every interaction feels cohesive and aligned with the brand’s core values.
EXAMPLES
Ads Platform
Frameplay
platform serviCes
The Frameplay Platform provides a robust suite of connected tools, unifying data and streamlining workflows across User Management, Ads Management, Permissions, and Reporting. Designed for adaptability, it ensures seamless access to real-time information and improves team coordination. With advanced features like data analytics, in-game ads customization, and interactive dashboards, the platform empowers users to optimize performance and make smarter decisions.
design solution
Working closely with product management and engineering, I transformed objectives into unique platform experiences that brought data to life. As the sole designer, I led the creation of our first in-house design system, fostering collaboration throughout the process. My contributions ranged from crafting wireframes and mockups to developing conceptual presentations and detailed technical documentation that guided seamless implementation.
Platform Log-in screen
Super Admin Settings
Design Ecosystem
Visa
design system
We created a comprehensive design ecosystem for Visa's digital products, reimagining mobile payment and wallet experiences with a focus on motion and visual cues to guide users through the payment process. The Design System included multi-tiered UI Kits with shared elements embedded across all assets. Using reusable components and atomic design principles, we built a scalable system adaptable to projects of any size. This approach supported seamless rebranding and experimentation, especially for large-scale platforms with diverse assets and brands.
design solution
I collaborated with the UX team to shape the future of Visa's digital payments, creating a cohesive visual language that reinforced the brand across its digital platforms. Partnering with cross-functional teams, I supported design initiatives and developed human-centered solutions. I built a comprehensive UI toolkit, including iconography and imagery for mobile and web applications, all aligned with Visa’s digital brand guidelines to ensure a consistent and unified user experience across every digital touchpoint.
Visual System
Capital One
visual system
The objective was to enhance Capital One’s user experience by crafting a clean and distinctive visual identity that aligns with the company’s strategic goals and differentiates it from competitors. We developed a modern aesthetic designed to provide a seamless and engaging experience across Capital One’s diverse range of products and services. Each visual element was carefully crafted to ensure a high level of consistency and coherence, creating a unified look and contributing to a more intuitive and enjoyable user experience.
design solution
I specialize in user interface design, focusing on creating UI toolkits and Design System templates to shape user experience vision and improve collaboration within multifunctional teams. While working with Capital One's UX team, I designed a comprehensive UI toolkit featuring visual elements such as buttons, forms, icons, and typography. This toolkit facilitated collaboration across multiple product teams, enabling the creation of unified solutions throughout the Capital One web ecosystem.
Game Development
Funzio
crime city RPG
Launched in 2012, Crime City redefined the role-playing game genre on Facebook and the original iPhone. With its immersive storyline, dynamic missions, and the thrill of building a criminal empire, it quickly captured the attention of mobile and social gamers. The game combined stunning visuals with a sleek, modern UI to deliver an experience that was both engaging and visually captivating. This powerful blend of design and strategy attracted a dedicated player base, propelling the game's success and leading to the developer studio's acquisition by Japanese gaming giant Gree for $210 million.
design solution
As the Art Director and Lead UI Designer for Crime City, I crafted the game's visual and interface identity from its inception. Collaborating closely with the company founders, I transformed their vision into a cohesive aesthetic and a responsive UI that aligns seamlessly with the game mechanics. My work involved developing mockups, pitches, and designs for in-game user interfaces, layouts, and iconography. By focusing on clarity, accessibility, and visual appeal, I delivered an immersive experience that enables players to navigate effortlessly while maintaining a striking and functional design.
