Visual Designer
I specialize in brand identity and user interface design, crafting interactive brand experiences and cohesive visual systems for digital products and services.
design process
Discover
Research, Content & Service Audit, Brand Architecture, User Insights, Personas, Use Cases Scenarios, Goals, Strategic Roadmap.
Every project begins with a discovery process that aligns business objectives, user needs, and technical possibilities. Working closely with multidisciplinary teams, I explore design ideas through storyboards, sketches, wireframes, and prototypes. By analyzing user behavior, I develop strategic roadmaps to prioritize tasks and define actionable steps. Research findings are integrated into compelling presentation decks, helping to communicate concepts effectively at various stages of the design process.
Define
Sitemaps & Content Maps, User Task Flows, User Journeys, Brand Experiences, Behavioral Archetypes, Visual Branding, The Creative Brief.
I design brands, products, and services that address all aspects of the user experience. Before engaging with users, I focus on understanding their needs, observing their behavior, and grasping their context. The traditional market has evolved, influencing digital business models, development, and product innovation. As the user interface has become an extension of the brand, the user experience has transformed into a brand experience, where the most lasting touchpoints are digital. New brands recognize that every aspect of the digital user experience contributes to the brand's success.
UI UX Design
Design Direction & Presentation, Content & Functional Modules, UI UX Systems, Tokens & Patterns, Design Documentation, Prototyping.
A user interface is the system that brings visual design and interactions to life. I leverage deep knowledge of platform standards (iOS, Android, and more) to refine design systems and create end-to-end experiences that translate business value into meaningful interactions. In collaboration with product and engineering teams, I conduct UX audits, develop UI frameworks, create experience maps, assess functionality, identify gaps, and uncover opportunities for improvement.
Visual Design
Core Creative Concept, Brand Identity, Brand Experience, Color, Iconography & Illustrations, Style Guides, Visual & Interaction System.
I am a creative visual designer specializing in interactive brand identity. Working at the intersection of brand and user experience, I design interactive guidelines and brand touchpoints that merge UX principles, visual design, brand behavior, and storytelling. By integrating layout ideas, illustrations, patterns, imagery, colors, and typography into UI frameworks and visual style guides, I create discussion points that shape the design direction, set the tone and style for future work, and serve as a foundation for production.
Development
Design System for Development, UX Frameworks, Enteractions Guidelines, Components & Patterns, UI Toolkits.
Software development extends beyond writing code. When it comes to design, cross-media coherence is more important than consistency. The development of brands, products, and services must be continuous—establishing a design system is essential for reducing technical debt and enabling scalable product growth. By working iteratively with engineering teams, I help bring the vision to life, equipping them with the libraries and tools needed to build new features efficiently while maintaining high-quality design standards.
case studies
Frameplay
B2B Platform
Services
UI UX Design
Design Strategy
Design System
Development
Scalable, brand-safe content for brands to engage gamers through optimized in-game advertising.
Frameplay’s B2B platform provides an intrinsic in-game advertising solution that seamlessly integrates ads into gaming environments, creating brand awareness without interrupting the player experience. Built by gamers and industry experts, their premium ad tech maximizes revenue while keeping retention, KPIs, and player sentiment in focus. Fast access to key game performance metrics is available via a streamlined dashboard or API integration, with customizable ad-hoc reports for deeper insights.
Visa
Design Ecosystem
Services
UI UX Design
Brand Identity
Design Ecosystem
Creating a banking experience that is simple, seamless, and connected.
Our team was responcible to build a comprehensive Design Ecosystem for Visa's digital products, redefin mobile payment and wallet experiences with a focus on visual hierarchy and user-centered design. We developed a scalable Design System with multi-tiered UI Kits, embedding reusable components and atomic design principles to ensure consistency and flexibility. This approach streamlined rebranding and adaptation across large-scale platforms with diverse assets and brands.
Capital One
Visual Identity
Services
UI UX Design
Visual System
Iconography
Brand Identity and User Engagement.
Our UX team tackled design system challenges across Capital One’s products and workflows. As the UI Visual Designer, I collaborated with UX designers, product managers, and engineers to improve the design system while ensuring alignment with Capital One’s brand guidelines. I managed the full design process—from identifying issues to validating prototypes. My focus was on refining micro-interactions, analyzing performance for future improvements, and creating visual assets like iconography and illustrations to reinforce brand consistency and enhance user engagement.
Funzio
Development
Services
UI UX Design
Design Strategy
Creative Direction
Product Development
Developing Crime City RPG.
Released in 2012, Crime City redefined the RPG genre on Facebook and iPhone with its immersive storyline, dynamic missions, avatar customization, and in-game empire builder. Its sleek UI and high-quality visuals created an engaging experience that resonated with mobile and social gamers. By combining strategic gameplay with a polished design, the game achieved widespread success, ultimately leading to the developer’s $210 million acquisition by Gree.