digital Designer
I specialize in user interface design, brand identity, and interaction design, focusing on solving technical challenges and crafting visually refined, seamless, and accessible user experiences.
design & Execution
Discovery & Ideation
User Research, Strategy, Concept, Creative Direction, Product Roadmap.
I begin every project with a collaborative discovery process that aligns business objectives, user needs, and technical opportunities. By working closely with multidisciplinary teams, I refine visual strategies, test concepts, and incorporate feedback to create innovative solutions. With a focus on user behavior, I establish strategic roadmaps to prioritize tasks and define actionable steps, ensuring team alignment and delivering user-focused results.
UI & UX
Experience Mapping, UX Audit, User Journeys, Flow Diagrams, UI System.
When I talk about a user interface, I refer to the system that brings visual design and user interactions to life on a screen. My goal is to design end-to-end experiences across disciplines, translate business value into meaningful interactions, and develop UI frameworks aligned with design best practices. In collaboration with product and engineering teams, I conduct UX audits and create experience maps to assess functionality, identify gaps, and uncover opportunities for improvement.
Brand
Brand Identity, Brand Experience, Visual System, Style Guides.
Through a thoughtful integration of visual identity and interaction design, I create brand experiences that are both memorable and impactful. My approach focuses on ensuring consistency across all touchpoints, building stronger emotional connections with customers, and fostering long-term brand loyalty. By strategically enhancing the brand’s presence, I help elevate its position in the market and ensure its continued relevance.
Development
Design System for developers, UI Toolkits, Interaction Design, Production.
I design and manage cross-platform component libraries, visual systems, and customization tools to simplify the process of building and using digital products. My goal is to streamline the user experience, optimize product development, and ensure design-code consistency through structured checks and continuous improvements. I develop detailed design specifications and foster ongoing collaboration between design and engineering to ensure seamless alignment and efficiency.
case studies
Frameplay
B2B Platform
Services
UI UX Design
Design Strategy
Design System
Development
Building intrinsic in-game advertising solutions.
Frameplay B2B platform defines intrinsic in-game advertising standards to optimize the experience for players and brands while providing fast access to key game performance metrics via a streamlined dashboard or API integration. Generate ad hoc reports with customizable filters and ranges, available for download or scheduled email delivery.
Visa
Design Ecosystem
Services
UI UX Design
Brand Identity
Design Ecosystem
Creating a banking experience that is simple, seamless, and connected.
Our team built a comprehensive Design Ecosystem for Visa's digital products, redefining mobile payment and wallet experiences with a focus on visual hierarchy and user-centered design. We developed a scalable Design System with multi-tiered UI Kits, embedding reusable components and atomic design principles to ensure consistency and flexibility. This approach streamlined rebranding and adaptation across large-scale platforms with diverse assets and brands.
Capital One
UI System
Services
UI UX Design
Design System
Iconography
Brand Identity and User Engagement.
The objective was to enhance Capital One’s user experience by crafting a clean and distinctive visual identity that aligns with the company’s strategic goals and differentiates it from competitors. We developed a modern aesthetic designed to provide a seamless and engaging experience across Capital One’s diverse range of products and services. Each visual element was carefully crafted to ensure a high level of consistency and coherence, creating a unified look and contributing to a more intuitive and enjoyable user experience.
Funzio
Development
Services
UI UX Design
Design Strategy
Creative Direction
Product Development
Developing Crime City RPG.
Released in 2012, Crime City redefined the role-playing game genre on Facebook and the original iPhone. Its immersive storyline, dynamic missions, avatar creator, shop, and in-game empire builder quickly captured the attention of mobile and social gamers. The game combined stunning visuals with a sleek, modern UI, delivering an engaging and visually captivating experience. This powerful combination of design and strategy propelled the game's success, leading to the acquisition of the developer studio by Japanese gaming giant Gree for $210 million.