I'm a visual designer
I craft design solutions that SUPPORT collaboration, reinforce branding, and deliver a cohesive, engaging user experience
process
With expertise in human-centered design and a proven strategic and creative process, I deliver high-quality work at any scale
Strategy
Roadmap, user Research, design process, user journeys, site maps, storyboards
Design
ui ux, design systems, visual systems, iconography, interaction design
Brand
brand stRAtegy, brand identity, Brand experience, brand communications
Development
design systems for development, toolkits, component libraries, production pipeline
discovery
I drive the product discovery process by aligning business objectives, customer insights, and technical possibilities. I lead customer research, map out visual discovery strategies, and facilitate collaborative workshops with development teams to validate and refine design concepts. By implementing cohesive visual strategies, I elevate our brand presence across all marketing channels while advocating for consistency in the brand’s visual identity across touchpoints. Through design best practices and a focus on collaboration, I help craft a strategic roadmap that prioritizes initiatives and defines actionable next steps for the team.
experience mapping
I collaborate across teams to create cohesive, customer-focused experiences throughout our design ecosystem. By working closely with product and engineering, I lead experience design initiatives, such as UX audits and experience mapping, to gain deeper insights into product functionality and identify key areas for improvement. My focus is on uncovering design gaps and delivering actionable strategies to seamlessly connect experiences across digital products. This not only enhances the user journey but also streamlines development, driving faster and more effective product iterations while ensuring consistency across touchpoints.
design systems
In collaboration with engineering and product teams, I develop and maintain comprehensive design systems and cross-platform component libraries. These are shaped by user feedback and detailed design specifications. My goal is to help teams scale efficiently and stay aligned with strategic goals while delivering user-centered design solutions for both desktop and mobile platforms. By creating reusable components and design patterns, I ensure consistency, flexibility, and high design standards. This approach speeds up development, improves collaboration, and supports both immediate project needs and the product’s long-term evolution, allowing for seamless updates as the product grows.
visual systems
I work across design disciplines to create standardized, cohesive visual systems that strengthen and unify a brand's identity. This involves developing custom typography, curating photography, crafting illustrations, designing motion graphics, and establishing clear design guidelines. The goal is to differentiate the brand by using its unique story to build emotional connections with its audience and cultivate long-term loyalty. By ensuring a consistent and memorable visual identity across all platforms, I position the brand for sustained growth, creating a foundation that resonates deeply with its audience while supporting future expansion and evolution.
case studies
Here are examples of the projects and processes behind my product designs
Ads Platform
Frameplay
platform serviCes
The foundation of the Frameplay Platform provides connected software solutions: tools that unify data and workflows to deliver desired outcomes in User Management, Ads Management, Permissions, Reporting, etc. We are focused on developing tools that improve automation and provide valuable insights to support better decision-making at every stage, including advanced features for data analytics, ads customization, and dashboards.
design solution
I worked closely with product management and engineering to transform our goals into distinctive platform experiences and unlock data's value. As a solo designer, my main responsibility was to develop our inaugural in-house design system and foster collaboration throughout the design process. I created and refined design solutions at various stages, from high-level wireframes and mock-ups to conceptual presentations and detailed technical documents and diagrams.
Platform Log-in screen
Super Admin Settings
Design Ecosystem
Visa
design system
Our primary goal was to build a comprehensive design ecosystem for Visa's digital products, reimagining the mobile payment and wallet experiences with a focus on motion and visual cues to guide users through this new payment ritual. We developed foundational, multi-tiered UI Kits for the Design System, embedding shared elements across all design assets. By leveraging reusable components and atomic design principles, we created a scalable system adaptable to projects of any size. This approach enabled seamless rebranding and experimentation, particularly on large-scale platforms with multiple assets and brands.
design solution
My primary responsibility was to guide our UX team in shaping the future of Visa's digital payment experiences by establishing a cohesive visual language that amplified the brand’s presence across its digital platforms. I collaborated closely with cross-functional teams throughout the entire product ecosystem, supporting design initiatives and developing solutions based on a systems-based approach. I created a comprehensive UI toolkit, detailing color palettes, iconography, and imagery for both mobile and web applications. This toolkit was designed to align seamlessly with Visa’s digital brand guidelines, ensuring a unified and consistent user experience across all digital touchpoints.
Visual System
Capital One
visual system
The objective was to enhance Capital One’s user experience by crafting a clean and distinctive visual identity that aligns with the company’s strategic goals and differentiates it from competitors. We developed a modern aesthetic designed to provide a seamless and engaging experience across Capital One’s diverse range of products and services. Each visual element was carefully crafted to ensure a high level of consistency and coherence, creating a unified look and contributing to a more intuitive and enjoyable user experience.
design solution
I specialize in user interface design, focusing on creating UI toolkits and Design System templates to shape user experience vision and improve collaboration within multifunctional teams. While working with Capital One's UX team, I designed a comprehensive UI toolkit featuring visual elements such as buttons, forms, icons, and typography. This toolkit facilitated collaboration across multiple product teams, enabling the creation of unified solutions throughout the Capital One web ecosystem.
Game Development
Funzio
crime city RPG
Crime City launched in 2012, quickly becoming a trailblazer in the role-playing game genre on both Facebook and the original iPhone. Its immersive storyline, diverse missions, and the ability for players to build and expand their criminal empires helped it stand out in the mobile and social gaming markets. Featuring stunning visuals and a slick, modern UI, the game offered an experience that was as visually captivating as it was engaging. This combination of striking design and strategic gameplay attracted a large and loyal player base. The game’s success was so remarkable that the developer studio was acquired by Japanese gaming company Gree for $210 million shortly after its release.
design solution
As the Art Director and Lead UI Designer for Crime City, I have been responsible for shaping the game's visual and interface identity from the start. Working closely with the company founders, I translated their vision into cohesive, tangible elements that define the game's aesthetic and user interface. I designed detailed game assets and developed an intuitive, responsive UI that integrates seamlessly with the game mechanics. By prioritizing clarity, accessibility, and visual appeal, I ensured an immersive experience that allows players to navigate the game effortlessly while maintaining a visually engaging and functional interface.
