Intro
I’m Sveta, a San Francisco–based visual designer with an MA in Graphic Design and a background in graphic art. I began my career as a user interface artist in video games, then moved into product design and brand identity, working across gaming, fintech, and multimedia in print and digital formats. I lead projects from strategy to launch, shaping art direction, visual systems, interactions, and storytelling. Art informs my eye for composition, color, and expression; technology challenges me to turn those ideas into something functional. I hold every project to three values: useful, beautiful, and well made.
Process
I work in four phases — Discover, Define, Design, Deliver — to serve the business, the brand, and the people using the product.
Discover
I research the market, competitors, and audience, then audit the existing experience: user flows, content, and brand assets. I look for gaps, overlooked opportunities, and unexpected insights that can strengthen the original idea. These findings shape a creative brief that sets the project’s goals, priorities, and where design can make the biggest difference.
Define
I set the product vision and creative direction, turning strategy into a roadmap for the experience, visual language, and production workflow. This includes identifying audience segments, choosing the right formats and scale, and setting clear measures of success that tie creative decisions to business results.
Design
I take a hands-on approach, creating the visual assets, component libraries, style guides, and interaction patterns that form the product’s foundation. From typography and iconography to interface elements and behaviors, I build a flexible visual system that expresses the brand and gives the product room to grow.
Deliver
I prepare organized, production-ready files with clear documentation for implementation and future expansion. I work with product, engineering, and marketing through launch, review the build, and refine the details until the final product matches the intended experience.