Design with Purpose — From Interfaces to Brand Experiences
Hi, I’m Sveta — a multidisciplinary Visual Designer with a foundation in user interface design and visual identity. I focus on interactive design as a central element of both brand management and product experiences. I have worked across video games, startups, and Fortune 500 companies, partnering with cross-functional teams to build integrated systems that engage users and support long-term growth.
Design Process
Design Thinking
This phase aligns user needs, business goals, and technical capabilities. I translate brand and product objectives into structured roadmaps by defining workflows, developing personas, mapping use cases, and identifying success metrics. The result is a clear design framework that balances strategic intent with technical feasibility and guides projects from early ideation through implementation.
Creative Concept
This phase defines the core concept for the product and brand. It translates strategy into a unified experience vision that informs positioning, visual systems, and product style guides. By balancing creative ambition with practical constraints, I establish the visual tone, interaction principles, and stylistic foundations that ensure consistency across product experiences and brand touchpoints.
UI UX Framework
This phase establishes a scalable design language that unifies complex product ecosystems. I define and document core visual elements — including layout, typography, iconography, imagery, and illustration — through structured style guides and implementation documentation. Reusable components, design tokens, and organized libraries support consistency, collaboration, and long-term system evolution.
Interaction Guidelines
Interaction guidelines are a part of Visual Design system and UX Design framewrok: they connect graphical user interface (GUI) to the naviagion system (NUI), and provide rules that control the behavior of the interactive product: pattern libraries, layout templates, alongside code libraries
Prototyping & Testing
This phase bridges design and engineering to deliver precise, high-quality digital products. I oversee scalable design systems and reusable component libraries that accelerate implementation while preserving visual integrity and functional accuracy. Clear documentation, prototyping, and structured collaboration maintain alignment and implementation fidelity. When relevant, this stage also defines and integrates AI capabilities aligned with product strategy and industry-specific requirements through close design–engineering partnership.
Selected Work
A curated body of work across Gaming, Fintech, UX Platforms, and Experimental projects, demonstrating how creative vision translates into structured, scalable systems — from defining visual language and refining interaction patterns to building cohesive design systems that shape product, brand, and experience across digital and physical environments.
Gaming
I began my career in the video game industry after studying graphic design, starting in GUI design and evolving into visual product design leadership. Grounded in deep user empathy, I’ve led the design of UI style guides, visual systems, and player experiences across console, browser-based MMOs, gaming platforms, and mobile. My work combines creative direction, UI/UX design, visual systems, and interaction design, enabling teams to deliver cohesive, high-quality products at scale.
Fintech
Building on my experience in gaming, I transitioned into fintech as financial products scaled for digital devices and millions of users. Grounded in user-centered thinking, I’ve led the design of mobile banking apps, digital wallets, and payment platforms, shaping UI/UX design, interaction patterns, and visual systems. My work combines creative product thinking, scalable design systems, and human-centered interactions, enabling teams to deliver cohesive, trustworthy, and engaging financial experiences at scale.
UX Platforms
I’ve designed large-scale UX platforms, from global navigation system redesigns to sandbox experimental solutions and developer-facing design systems supporting multi-product strategies. Grounded in user-centered thinking, I create reusable components, information architecture maps, and scalable visual systems in close collaboration with engineering teams. My work combines UX strategy, interaction design, and systems thinking, enabling teams to deliver cohesive, intuitive, and scalable experiences across devices and users.
