Design with Purpose — From Interfaces to Brand Experiences
Hi, I’m Sveta — a multidisciplinary Visual Designer with a foundation in user interface design and visual identity. I focus on interactive design as a central element of both brand management and product experiences. I thrive on collaborating with cross-functional teams to achieve outcomes greater than what’s possible alone, balancing big-picture strategy with close attention to detail.
Design Process
Design Thinking
I translate brand and product objectives into structured roadmaps by defining workflows, developing personas, mapping use cases, and identifying success metrics. The result is a clear design framework that balances strategic intent with technical feasibility, guiding projects from early ideation through implementation.
Concept
I define product vision and aesthetic direction across complex product areas, articulating and evolving a cohesive visual design language. I align creative direction with user experience goals, creating distinctive brand positioning and visual identities that strengthen recognition and trust across platforms while supporting meaningful customer connection.
UI UX Framework
I develop UI UX frameworks through research, interviews, and customer journey mapping, defining structured experiences aligned with product strategy and user needs. I test and refine solutions to ensure the final experience reflects the team’s vision while delivering clarity, usability, and measurable value.
Interaction Guidelines
I define interaction guidelines as part of the visual design system and UX framework, establishing behavioral patterns that connect interface design with navigation logic. Through pattern libraries, layout templates, and supporting code structures, I ensure consistent product behavior across features and platforms.
Design Handoff
I implement design systems for developers, providing asset libraries, tools, and guidance to help teams build features efficiently, reduce effort, and maintain high design standards. In close collaboration with cross-functional teams, I ensure solutions are consistent, scalable, and tailored to each product and organization.
Selected Work
A curated body of work across Gaming, Fintech, UX Platforms, and other experimental projects, demonstrating how creative vision translates into structured, scalable systems — from defining visual language and refining interaction patterns to building cohesive design systems that shape product, brand, and experience across digital and physical environments.
Gaming
I began my career in the video game industry after studying graphic design, starting in GUI design and evolving into visual product design leadership. Grounded in deep user empathy, I’ve led the design of UI style guides, visual systems, and player experiences across console, browser-based MMOs, gaming platforms, and mobile. My work combines creative direction, UI/UX design, visual systems, and interaction design, enabling teams to deliver cohesive, high-quality products at scale.
Fintech
Building on my experience in gaming, I transitioned into fintech as financial products scaled for digital devices and millions of users. Grounded in user-centered thinking, I’ve led the design of mobile banking apps, digital wallets, and payment platforms, shaping UI/UX design, interaction patterns, and visual systems. My work combines creative product thinking, scalable design systems, and human-centered interactions, enabling teams to deliver cohesive, trustworthy, and engaging financial experiences at scale.
UX Platforms
I’ve designed large-scale UX platforms, from global navigation system redesigns to sandbox experimental solutions and developer-facing design systems supporting multi-product strategies. Grounded in user-centered thinking, I create reusable components, information architecture maps, and scalable visual systems in close collaboration with engineering teams. My work combines UX strategy, interaction design, and systems thinking, enabling teams to deliver cohesive, intuitive, and scalable experiences across devices and users.
