Visual Experiences,
Built for Impact
Hi, I'm Sveta—a Visual Designer and Graphic Artist based in San Francisco. Two decades, multiple industries—entertainment, fintech, experimental spaces. Trained as a UI artist, grown into brand and product design—one throughline: work that moves between art and commercial systems without losing its edge. And I keep raising my own bar.
Process
Roadmap
I translate brand and product objectives into structured roadmaps that set clear scope and direction. Working with project managers and stakeholders, I lead user research across functional domains, define success metrics, and align timelines—so information architecture and execution stay in sync from day one.
Concept
Whether launching a new brand or reworking an existing one, I set the aesthetic direction that defines how a product looks and feels. I turn a creative vision into a visual system—color, type, imagery, motion—that gives the brand a specific point of view instead of a generic one.
Experience Design
I build experience frameworks through research, interviews, and customer journey mapping, aligning product vision with user needs into concrete interaction patterns. Through iterative testing, I help teams ship products where each screen has a clear job—cutting confusion, not just adding polish.
Visual Design
I build the visual and UI systems that carry a brand across every touchpoint—typography, color, iconography, layout. Iconography in particular becomes its own visual language: a small set of marks that reads consistently whether it's on a splash screen or a settings menu.
Interaction Design
I connect interface to navigation logic, setting the behavioral rules a design system runs on. Using pattern libraries, layout templates, and code structures, I keep product behavior consistent across features and platforms, so switching from one part of the product to another never feels like switching apps.
Design Handoff
I deliver systems developers can build from directly—asset libraries, documented components, specs matched to technical constraints. Working with engineering, I turn design decisions into production-ready code, so nothing gets reinterpreted or rebuilt from scratch on the way to release.
Work
A curated set of projects across gaming, fintech, UX systems, and experimental work, showing how a concept becomes a shippable system. From interaction patterns and design systems to fine art and spatial design, the work spans digital products and physical space.
Gaming
I started as a UI artist in the video game industry, then moved into visual product design leadership. I've built style guides, visual systems, and player experiences across console, browser-based MMOs, and mobile—shipping individual game experiences alongside templates other teams reused across titles.
Fintech
I moved into fintech as mobile pushed banking from web to app. I've built design systems for financial products from the ground up—UI/UX frameworks, interaction patterns, visual language—for mobile banking apps, digital wallets, and payment platforms, where a broken pattern isn't just ugly, it costs a transaction.
UX Systems
I design large-scale UX systems through prototyping, user research, and testing. From global navigation to information architecture, I map experiences, test what works, and build custom UI toolkits. Working with engineering and product, I hand off specs detailed enough to implement without a follow-up meeting.
Experimental
Art and design have run in parallel for me since my MA in Graphic Design. My work ranges from marketing campaigns to large-scale fine-art prints and mixed-media paintings, to brand systems that carry graphics into physical space. New print technology and digital media are the current tools; the eye behind them hasn't changed.