Intro
I’m Sveta, a San Francisco–based visual designer, classically trained with an MA in Graphic Design. I began my career as a user interface artist in video games, then specialized in product design and brand identity at companies large and small, working in print, interactive, and digital media. I lead projects from strategy to launch through art direction, visual systems, interaction design, and storytelling. Art shapes my eye for composition, color, and expression; technology challenges me to turn those instincts into products that are functional and well structured. I hold every project to three values: useful, beautiful, and well made.
Process
I work in four phases: Discover, Define, Design, and Deliver. Every design decision serves the business, the brand, and the people who use the product.
Discover
I research the market, competitors, and the audience that will use the product, then audit what exists: user flows, content, and brand assets. The gaps show where design can make the biggest difference and set clear goals for the project.
Define
I develop the product vision to set the design direction and shape how the brand tells its story: product maps, user flows, color palette, and branded interactions, from first sketches to wireframes. I design every step so everyone involved can see what is being built and why.
Design
I design the visual system for the product and the brand: typography, color, iconography, and illustration, from interface layouts to interaction patterns. Each element has a clear function, works across every screen and touchpoint, and represents the brand.
Deliver
I hand off design systems, style guides, component libraries, icon sets, and production-ready files with a roadmap for adoption. I work with engineering, product, and marketing through launch, review the build, and refine details until the product matches the design.