Payments Solutions
Visa
UI
Task
The challenge was to unify Visa's digital product offerings, elevate the customer experience and scale Visa's payment technology solutions. Scalability was the key problem to solve-because there were endless possible combinations of features for Visa's payment and transaction products. The goal was to develop the path of purchase.
Concept & Solution
By taking a user-centered design approach, I stay focused on developing a key set of communication tools and workflows that bridge the gap between design and development. I started with an assessment of the frequent and common features across the products and services and an exploration of design patterns to create a simple, safe, and consistent experience. The Welcome/On-boarding experience had a rich visual style and provided a progressive on-boarding as the user discovers new features. The overall architecture (Home, Card Carousel, Hamburger Menu) was well received in user testing.
