MSG Games
Shiny Shoe Games
the world's most famous arena, delivering unforgettable experiences to millions of fans!
PROCESS
Disciplines
Creative Direction
UI UX Design
Brand Identity
Development
mSG Entertainment
Madison Square Garden Entertainment is a global leader in live entertainment, bringing world-class events to iconic venues and marquee brands. With unmatched expertise and premier assets, MSG produces, presents, and hosts a wide range of sports and entertainment experiences, creating unforgettable moments for millions of fans each year. Expanding its reach through innovative digital marketing, they engage with fans across multiple platforms, offering immersive experiences that extend beyond the arena and bring fans closer to the action. From legendary performances to thrilling games, MSG Entertainment sets the standard for innovation and excellence, fostering deep connections with passionate audiences.
mobile gaming for mSG
As a Creative Designer at Shiny Shoe Games, I was responsible for designing visual assets and guiding the creative vision for mobile mini-games developed for Madison Square Garden. Working closely with brand style guidelines, I ensured all designs were consistent with the identities of the Rangers and Knicks, delivering engaging and original content across various platforms. My role involved designing intuitive user interfaces for the mobile games as well as large-scale arena displays, making sure they were both visually striking and on-brand. I also developed a mobile template that allowed users to transition seamlessly between watching live games at MSG and engaging with interactive mini-games during breaks. The goal was to provide a fun and rewarding experience for fans while maintaining brand integrity and enhancing their connection with the teams.
ui & styleguide
I led the creative direction for a web-based mini-gaming experience, developing a comprehensive visual style guide that defined Ranger’s distinct identity. This involved crafting a cohesive system of color schemes, typography, iconography, and UI elements to shape the overall aesthetic and user experience.
The style guide served as a creative foundation, aligning design and development while reinforcing Ranger’s brand essence. This approach not only elevated the game's visual identity but also enhanced player engagement through a thoughtfully designed and immersive experience.
illustrations
I designed sports illustrations for digital campaigns and mobile games, ensuring they were visually compelling across digital platforms while staying true to the branding of teams like the Rangers and Knicks. These illustrations played a key role in connecting fans to the teams by translating the energy of live games into engaging digital experiences. Whether used in fast-paced mobile games or promotional campaigns, the visuals reflected each team's distinct playing style—capturing the Rangers' speed and intensity or the Knicks' strategic execution. By maintaining brand alignment, the designs reinforced team identity while enhancing the excitement of sports-driven digital content.
