Dove & Walmart
Walmart Labs
We transform challenges into opportunities and build brand stories that connect with consumers
process
Disciplines
Strategy
UI UX Design
Brand Identity
challenge
The objective of this project was to design a Hero POV (Point of View) and Marquee Ad for Dove products featured on the Walmart website. The challenge was to seamlessly integrate Dove’s distinctive brand identity with the overall look and feel of Walmart’s editorial site. This involved capturing Dove’s unique essence while ensuring the presentation remained cohesive and engaging within Walmart’s ecosystem. I focused on aligning Dove’s branding with Walmart’s editorial style, creating a visual and user experience that resonated with both brands’ identities and enhanced the overall site experience for users.
solution
For this project, I focused on Dove's women’s line and designed a compelling presentation that highlighted the comforting and soothing qualities of their products. I implemented a 'spotlight effect' in the layout to draw attention to each product’s unique benefits, allowing consumers to recognize their value. To enhance the authenticity of the presentation, I incorporated women’s portraits that reflected real-life experiences. A soft color palette was chosen to evoke a sense of satisfaction and fulfillment. Additionally, I refined the user interface elements to ensure a seamless and intuitive product exploration experience.
brand offering
The design was crafted with the consumer in mind, aiming to create a strong visual impact that deepens the connection between the consumer and the Dove brand. Adhering to Walmart's brand guidelines, it maintained consistency with the retailer's overall image. The result was a design that effectively communicated the brand's message, highlighted the unique benefits of the products, and made a lasting visual impression. This approach could strengthen the consumer's relationship with Dove and help the brand stand out in the market, potentially contributing to increased sales.
brand engagement
My design concept focused on integrating immersive search options categorized by product and brand, along with rich visuals and detailed product information, to create a seamless, user-friendly shopping experience for Walmart’s web stores. The approach was designed to engage shoppers and strengthen brand loyalty. By showcasing products in the "spotlight" and facilitating informed purchasing decisions, it fostered connections between customers and their favorite brands. This design concept aimed to enhance brand visibility within Walmart’s expansive platform, leveraging its global reach to amplify engagement, drive sales, and support long-term business goals.
