Walmart Labs
Dove & Walmart
Connecting Brand Stories with Effortless Retail Experiences
Design Challenge & Creative Direction.
This project centered on creating a Hero POV and Marquee Ad for Dove’s women’s product line featured on Walmart’s digital platform. The primary challenge was to express Dove’s distinctive brand identity—rooted in softness, confidence, and authenticity—while aligning with Walmart’s editorial and visual guidelines.
The concept focused on elevating product presence through a calming, spotlight-driven layout that emphasized the sensory and emotional benefits of Dove’s skincare. Visual hierarchy and lighting effects were used to draw attention to key features, helping shoppers recognize product value at a glance.
To build emotional resonance, I incorporated portraits of real women, conveying authenticity and warmth. The color system—soft, muted, and clean—was developed to reflect the brand’s gentle approach, while the layout was refined to ensure a frictionless, intuitive browsing experience. The final result delivered a thoughtful and brand-aligned shopping moment within Walmart’s interface.
Designing shopper-focused digital moments.
The design prioritized consumer needs—offering a visually distinct, easy-to-navigate, and emotionally engaging experience. While respecting Walmart’s structural consistency, it created space for Dove to connect meaningfully with its audience through brand-specific storytelling and clear product communication. Enhanced categorization, intuitive search flows, and rich content modules guided product discovery and purchasing decisions, with every element—layout, spotlight features, and UI callouts—working together to build trust, familiarity, and differentiation on a crowded digital shelf.
By merging editorial storytelling with retail performance, the experience elevated brand presence across Walmart’s platform—supporting long-term brand affinity, stronger shopper engagement, and commercial success.
