Dove & Walmart
Walmart
We transform challenges into opportunities and build brand stories that connect with consumers
process
Services
Concept
Brand Identity
Visual Design
challenge
For this project, the objective was to design a Hero POV (Point of View) and Marquee Ad for Dove products featured on the Walmart website. The challenge was to seamlessly integrate Dove’s distinctive brand identity with the overall look and feel of Walmart’s editorial site. This involved capturing Dove’s unique essence while ensuring that the presentation was both cohesive and engaging within Walmart’s ecosystem. I worked to align Dove’s branding with Walmart’s editorial style, creating a visual and user experience that resonated with both brands’ identities and enhanced the overall site experience for users.
concept
I decided to take on Dove's women's line and create a compelling presentation that emphasizes the comforting and soothing qualities of their products. I used a 'spotlight effect' in the layout to highlight each product’s benefits, allowing consumers to appreciate their unique features and value. Women's portraits were incorporated to enhance the presentation, reflecting real-life experiences and adding authenticity. A soft color palette was chosen to convey a sense of satisfaction and fulfillment. Additionally, I refined the user interface elements to ensure a seamless and intuitive exploration of the products.
brand offering
The design was crafted with the consumer in mind, aiming to create a strong visual impact that enhances the relationship between the consumer and the Dove brand. It adhered to Walmart's brand guidelines, ensuring consistency with Walmart's overall image.
The result was a design that effectively conveyed the desired message, highlighted the products' unique benefits, and made a significant visual impact. This approach strengthened the consumer connection with the Dove brand, made it stand out in the market, and contributed to increased sales.
brand engagement
My primary objective was to design seamless, user-friendly shopping experiences for Walmart's web stores. By featuring a broad range of products and brands in one place, we streamlined the shopping process, saving customers time and effort.
Providing detailed product information, including reviews and ratings, supported informed purchasing decisions and minimized the need for additional research. This approach ensured that customers could quickly find what they needed and enjoy a satisfying shopping experience.
