Digital Solutions
Visa
Unified Design Ecosystem Transforming Digital Products and Shaping the Future of Payments
PROCESS
Services
Visual Design
Iconography
Brand Experience
design principles
Our team was tasked with establishing a design system and creating a robust user experience model to deliver a cohesive language and brand experience across Visa's apps and products. We sought to embed values and guidelines into every digital touchpoint that authentically reflected Visa's identity, resonating with customers throughout their journey. Our goal was to craft an experience that not only set Visa apart but also fostered a deeper connection with our customers.
visual system
As a UI Designer, I focused on developing a unified and consistent visual system that not only reflected Visa's core values but also ensured a harmonious and recognizable appearance across diverse applications and products within the Design Ecosystem. This commitment aimed to elevate Visa's digital presence, establishing a coherent and compelling narrative that users could easily recognize and engage with across various digital platforms and interactions.
components
The foundation of any project begins with what we refer to as "Core UI UX Components & Patterns." These are essential elements needed before developing any interface. This category includes various styles for buttons, checkboxes, tabs, and critical elements like alerts, forms, and lists. I was part of the team responsible for creating UI UX design libraries to document our insights and establish our first in-house design system.
iconography
I contributed to the design, prototyping, testing, and implementation of a comprehensive suite of UI toolkits, with a particular focus on iconography. This work aimed to enhance user experiences and streamline transactions between partners, merchants, and banks. By developing cohesive and purpose-driven iconography, I played a role in strengthening Visa's brand presence across digital touchpoints, improving user engagement, and boosting brand recognition.
